Most readers know I loathe giving away free advice. That is just one way that I protect my clients. I often wonder where the beef is in many SEO blogs for that very reason. WHY talk about fight club, if you are a successful member? It doesn’t make sense to me.
What is Latent Semantic Imaging? The words on your pages and their interlinking (including anchor text) create a latent image of the content you are targeting. Talk about developer and fixer and temperatures and exposures and bulbs and timers suggests “darkroom”. Just as chemical “developer” turns an exposed film into a negative of an actual image, Google turns your talk about X and Y into an appearance in the SERPs on the topic of X+Y (if there is one). An exposed film has a “latent image” on it, which is revealed by developing. A web page can create a “latent image” of a topic, exposed by Google’s analysis of the content.
Now 3 and a half years after my close associates and clients heard me proclaiming the effectiveness of certain kinds of word analysis (which I called “latent semantic imaging” after the photographic concept of a latent image), webmasters and SEOs are discussing it and even gave it a new name.
And, the subject is concept density, it isn’t specific to Google, it’s based on word dependencies and LSA, and there’s no need to present synonyms or alternate spellings in the title, headers or body text. In fact, the less ‘bbq’ and its variants are used, the more important the word becomes. Rather than take ‘bbq’ and append words, take ‘bbq’ and find the word dependencies that bolster the concept of ‘bbq’.
That’s a snippet from “digitalghost” and he calls it “concept density” (Webmaster World doesn’t allow linking). He notes it is based in LSA (latent semantic analysis) which is great, but perhaps most importantly he and others note the difference between keyword stuffed content and latent semantic imaging:
Cut to the chase — I blended in many of these newly discovered themes, mixed them naturally into the page (some even became anchor text for internal links) and within a few days the url went to #6 from way down in the 30’s. Within a month it was #1. And given the realities of that market, it should always be #1 or #2, unless some other player enters the field.
That’s tedster (again no link, sorry - Webmaster World policy not mine!). He even states that he has known about this “ever since Google showed us the tilde operator” which is around late 2002-early 2003. See what I mean?
So why, competitive webmasters, is John talking about it now? What’s the angle? I am marveling, that’s all. When you see “how to get rich doing BLAH BLAH BLAH” it almost always means there is no more “mad money” to be made doing BLAH BLAH BLAH. The money in promotional books and make-money-fast schemes (MMFs) is EXCELLENT, but not “mad money”. So, when a method or technique stops earning mad money, and drops to the excellent level, it makes economic sense to sell the technique instead of using it. There are adjacent reasons as well… you want to be the first with an ebook, so you jump in a wee bit early. You also want to side-sell it, which is easiest if you have a first-mover advantage. You also can discredit the copycats, etc.
So it is interesting that now, in August of 2006, 3 1/2 years after I started using it, high-profile webmaster and seo people are now talking about a technique that has worked well in Google… until recently. GOTCHA. Yes, it has changed recently. Two months ago, Google started tuning the knobs on internal anchor text and semantic theming, or whatever you want to call it. Google also appears to have ramped up some internal human editing, and my test sites for latent semantic imaging show quite a bit of variability these days. No more “mad money”. Here come the MMFs?
In this case, latent semantic imaging is not dead by any stretch. But it is now more competitive than it was, and surely Google has a handle on much of it’s influence on the algorithms. Matt Cutts of Google has apparently chosen this area to begin his public SEO work. What does this mean for me and my clients? Nothing. I moved on over a year ago, out of skepticism that it could continue to be so easy. My lazy study of LSA (latent semantic analysis) 3 years ago told me it was computationally too difficult for real-timeuse, although it mightbe very useful as a tool in the Google algorithm. The only way I would be able to use it (if I were a Google search engineer) would be as described - as a latent imaging method. That is what led me to my research. But what we have been doing for these past 3 years has only exploited the lazy approach… certainly Google engineers have more time and talent for this stuff than I do. Surely after 3 years they will have learned to tune it.
It was simply not sustainable, so it was inevitabe that it would get “tuned”, and in my view inevitable that it would be so tuned improperly. To an honest SEO that’s par for the course… you use it for what it is worth, watch the search engine get a grip on it, and keep ahead of the curve. Tedster is a very well respected practitioner… and you can see he’s been “playing with” latent semantic imaging for years before admitting it now, and even now only because the cat appears to be out of the bag. C’mon folks, do you really think that after 3 years playing with the technique, he hasn’t learned more than he’s revealed?
New term? Concept? SEO technique? Nah. New attention, yes. Pay no attention to the little man behind the curtain…