SEO World has a new generation of specialists. They are brash, aggressive, and proud trash-talkers. They are link builders. They build links. They grew up (physically) with a Google where all that mattered for SEO was links, links, and more links.
Oh, so young, and oh, so…… naive? Yet they work hard (when they are working). They have a focus that works for the win : get paid to build links, and build links to get paid.
With a lightweight requirement for that focus to not be required for very long, on any given day, it’s a good “job” for this period of uncertain economic status, and overpriced schooling.
The Origin Story of Modern Day SEO Link Builders
Of course there have always been SEOs who focused exclusively on link building. Even some of the old school RockStarz actually just managed link building for affiliate and client sites. I know a few like ________ and ________ who took to the podium on a regular basis to preach high-brow white hat SEO tactics, while limiting their actual SEO practice to building links using 3rd party service providers.
Plus many mainstream SEOs have lost their touch with modern Google. Since none of their SEO mojo moves the modern day Google needle, they work to shift clients to PPC and, you guessed it, link building.
But the older generation of link building SEOs hid their secret link builder lives. Today’s new generation of link builders are openly trash talking about links and PBNs on social media, unafraid of consequences.
I have to admit, history has shown there is no more Matt Cutts, and today’s Google seems to love love love sites with little more than link support.
Today’s Young Link Builders
Some started as junior assistants to SEOs active in the early 2000s, when links seemed to be the only way a poorly-trained SEO could gain traction in the SERPs. SEOs like _______, ______, and ______ who disregarded technical, content, or strategic SEO and just focused on brute force link blasting for the win.
Once capable, they took their skills with them to work as independent freelancers, mixing old school outreach with new school private blog network development, for a flexible product mix they could play with, while still getting paid. Often running tax-exempt Bitcoin or Paypal-for-the-win operations, they have incredible financial freedom, compared to similar mom’s basement operators of yesterday.
Others are completely new to the SEO game, having simply started on the advice of a friend in category 1 or category 3, described below. “Just build links for a fee, and put 50% of your earnings back into building affiliate sites you can also utilize for shit backlinks for low-budget clients”, they were told. From what I’ve been told, they put 100% back in (living off funds stolen from mom’s purse in the mean time).
S.C.O.R.E! It was good advice… while established link builders grew to charge $10k/month for quality link building for real projects, these scrappy upstarts picked up the low end of the marketplace, offering unchecked quality backlinks for $100, $250, or $500 per month (who needs a contract when you have credit card rebilling lol?).
Of course once a client perceived a dependency on those links, the maintenance price went to $100 or $1500 or… whatever, right?
That third category? Some of the new crop of link builders are actually spawn of old school SEO link builders, still feeding at the tit but branching out into the darker, scammier arenas too risky for Big Brands that pay $10k/month for link building services.Nice work if you can get it.
Spammin and Jammin’
Fun aside, props are due to the doers who get the job done. In the past, once Google clamped down and stopped sharing the advertising revenue, aside from seriously committed business developers (most of whom were independent or semi-independent lead gen types), most SEOs were spammin’ and jammin’ to financial gains. Only the Podium SEOs, Big Brand consultants, and professional pretenders were able to keep the funds flowing while underperforming on the SEO front.
Who are these young’uns who get the job done? For now, I won’t link out to any of them, until they convince me I should (and of course, then I will). They are, after all, link builders, right?
The Declining Value of Established SEO Websites
The truth is they will only reach out to me for shits and giggles, because with the current Google, they don’t need links from me or anyone else with SEO relevance. They can just point 1,000 shit links and get a bigger boost, immediately, routed through a throw-away proxy for safety, right?