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Out of curiousity, I sometimes track seo relationships on the web. Of course there are the one-long-page testimonial people, all incestuous and “professional” in their scams. And the evangelicals, who seem to align with the White Hat Society more often than not. Of course we know the bad boys and girls at ThreadWatch, with their almost egalitarian accommodation of the immigrants arriving from WebmasterWorld. Still, WebmasterUniverse still works a following, cross-pollinating with the SES crowd so much sometimes I can’t tell a PubCon from a SESShow. We have the DP people, all aggressive in their mob-ility, and the affiliate people, camped out in multiple valleys including performance-focused ABest and the more pop glam CoolGuy affiliate types. I know, it’s hard to place labels like “glam” on things, but truth is glam-rock of the 80’s included metal, ink, and applique’ not altogether different from some of what we see paraded as bling-worthy today.

So in following one particularly painful “I bought this MMF as a skeptic, and ten days later was making $XXX per day” web page, I found a second blog that rang honest. It was sincere, thoughtful, and showed some intelligence. Wow. Honestly, I had never before encountered a one-long-page don’t-trust-me-ask-these-people-I-have-never-met-before Corey Rudle pitch associated with an honest thinking human. So I read some, and followed a link to NevDull.

Believe in God Instantly Breath Spray

Now I have no idea who NevDull is, but “she” pointed me to the “We have a trend in Jesus” website. What a hoot. They sell the Believe in God Instantly Breath Spray featured here. I would have posted a comment to say thanks but NevDull is members-only. Hence my post here, which of course gets much more elaborate because 1. I have to place the story into context and 2. that is my nature.

It’s a real product you can buy there, or so it seems. How clever. I will definitely look further at that site. Anyway, to get to the point, NevDull has a post called “Making it OK to Not Know” . In this post, she notices her own acceptance of having witnessed an unexplainable David Blaine levitation trick, yet remaining comfortable not knowing how it was pulled off. It is magic, and she is comfortable accepting that it is not actually real, not actually a threat to her acceptance of the physical world we all live in and around, and so ok to “not understand”.

But what I find most interesting is that NevDull’s exposition on accepting what she has been shown demonstrates the existence of belief systems and the power of propaganda, the media, and the marketing message. The steps she identifies as related to her belief that (in this case of levitation) it is “ok to not know” are exactly the steps marketers must execute to establish a basis for consumer acceptance of an unbelievable marketing message. Because I found NevDull through links of SEO types and online marketers (and especially because I think I was inside the one-long-page don’t-trust-me-ask-these-people-I-have-never-met-before online marketing camp), I assume NevDull is either involved in online marketing or close to someone involved in online marketing. She summarizes her acceptance of the David Blaine message thusly:

People that really need an answer either find one, or make one up. Or twist facts to make it look like there was an answer

Yes. Exactly. Place the viewer into a room (or tube), present an environment to support the inquiry that will follow when your “amazing” message is delivered, and the person will find and answer (or make one up) using the clues you provided. The key is the comfort level. Make it “ok to not know”, if possible. And if you’re good, having achieved that, deliver that other, reinforcing message that buries itself deep in the belief system. You can cash in on it later.Yes, I have a very specific reason for assuming NevDull is a “she”, by the way.

One Comment

  1. NevDull wrote:

    I don’t know what led you to think I’m a “she”, but I am definitely a man.

    I’m not in marketing besides a little online marketing with affiliate work. I’ve been to an SES, never to a PubCon, don’t post much on DP, and have a full-time IT day job in New York.

    And, honestly, I have no idea who’d be doing a big pitch and link to me for backup, so I don’t know how you’d have ended up on my blog.

    Sunday, September 17, 2006 at 3:55 pm | Permalink