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	<title>Comments on: Reading the SERPs: The Art of Competitive Webmastering</title>
	<link>http://www.johnon.com/135/understanding-google-results.html</link>
	<description>I think there's an opinion on that subject lying around here somewhere....</description>
	<pubDate>Wed, 07 Jan 2009 00:47:18 +0000</pubDate>
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		<title>by: johnon.com &#187; Blog Archive &#187; SEO Vanity: Staring at Yourself in the Mirror Every Day</title>
		<link>http://www.johnon.com/135/understanding-google-results.html#comment-1596</link>
		<pubDate>Tue, 05 Dec 2006 04:39:31 +0000</pubDate>
		<guid>http://www.johnon.com/135/understanding-google-results.html#comment-1596</guid>
					<description>[...] Some time ago I mentioned the importance of SERP review and analysis, and even offered to cover some SERP review on this blog. I haven&#8217;t forgotten, but that project grew into something a bit more interesting and will take a bit more time to get posted. In the mean time, I was just reminded again of the importance of perspective when looking at the SERPs. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Some time ago I mentioned the importance of SERP review and analysis, and even offered to cover some SERP review on this blog. I haven&#8217;t forgotten, but that project grew into something a bit more interesting and will take a bit more time to get posted. In the mean time, I was just reminded again of the importance of perspective when looking at the SERPs. [&#8230;]
</p>
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		<title>by: Richard</title>
		<link>http://www.johnon.com/135/understanding-google-results.html#comment-384</link>
		<pubDate>Mon, 09 Oct 2006 17:31:36 +0000</pubDate>
		<guid>http://www.johnon.com/135/understanding-google-results.html#comment-384</guid>
					<description>More please!</description>
		<content:encoded><![CDATA[<p>More please!
</p>
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		<title>by: J'm</title>
		<link>http://www.johnon.com/135/understanding-google-results.html#comment-294</link>
		<pubDate>Thu, 05 Oct 2006 11:42:12 +0000</pubDate>
		<guid>http://www.johnon.com/135/understanding-google-results.html#comment-294</guid>
					<description>Yes, please.  You're the game master, I am listening.</description>
		<content:encoded><![CDATA[<p>Yes, please.  You&#8217;re the game master, I am listening.
</p>
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		<title>by: Kirby</title>
		<link>http://www.johnon.com/135/understanding-google-results.html#comment-293</link>
		<pubDate>Wed, 04 Oct 2006 23:38:09 +0000</pubDate>
		<guid>http://www.johnon.com/135/understanding-google-results.html#comment-293</guid>
					<description>I like your approach to the game, so here's one more aye vote.</description>
		<content:encoded><![CDATA[<p>I like your approach to the game, so here&#8217;s one more aye vote.
</p>
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		<title>by: John Andrews</title>
		<link>http://www.johnon.com/135/understanding-google-results.html#comment-291</link>
		<pubDate>Wed, 04 Oct 2006 04:48:25 +0000</pubDate>
		<guid>http://www.johnon.com/135/understanding-google-results.html#comment-291</guid>
					<description>Thanks for the comments. I'm a busy guy, so I will need to see more demand than this, though ;-)</description>
		<content:encoded><![CDATA[<p>Thanks for the comments. I&#8217;m a busy guy, so I will need to see more demand than this, though ;-)
</p>
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