It happens to me, so it can happen to them. I visit a website, it loads partially, and stalls. Down in the status bar I see the message “waiting for www.google-analytics.com…” and it just sits there.

Any time you insert third-site javascript into your page code, between your visitor and your message, you hand some responsibility for your business success to that third party. In this case, it’s Google. Does Google pay careful attention to your customers? Is Google watching out for your best interests when it serves up that javascript code? Are you getting sufficient value out of that “free” analytics software to cover the delays your customers may be experiencing? Do you even know?

The next time a potential client comes to me for “optimization” of a site that loads Google Analytics before it displays the corporate message, I am going to assume two things:  1. They don’t try very hard before asking for help 2. Even if I do my best work for them, they will likely drop the ball when it is passed back to them.

It’s ok. Really. I’ll fix it. But that’s not SEO, and you really should consider looking for a new web design firm.

Topical Tags:Google Google analytics SEO

This entry was posted on Thursday, November 2nd, 2006 at 6:24 pm and is filed under SEO, Competitive Webmastering. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.