John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?  Competitive Web & SEO

Google Cranks up the Knob on external achor text/title text: Who’s first for your domain name today?

Wow…Google has cranked up the knob for external anchor text way beyond reason. Today I checked some domains that have always ranked very well in their markets. Low-grade but persistent SEO efforts on the money words, but little else. These are budget-conscious small business sites where branding the URL was never a goal, although they all ranked #1 for their domain and www anyway as they should.. (unique, non-generic domains).

Today they have been replaced at the #1, #2, #3, etc spot by.. are you ready… Alexa info page on domain name, directory page on domain name, and even siteadvisor’s dedicated page-per-domain name! To add insult to injury, the top 8 for a search of domain.tld includes a dedicated page-per-URL at, scrapers with one-page-per-URL, and even a PR0 URL that had external back links using our domain as the anchor text!

Talk about easy hijack of PR5 pages, this is ridiculous. If I run an allintitle search in Google and an allinanchor I see the same top 7 as the standard domain.tld search. Even an empty page (pre-built using domain name in title, and an H1 with domain name/domainname.html) outranks the actual corporate website for it’s own domain name / business name!

Wow. Google should be embarassed. If ever there was a time that everyone needs an organic SEO rounding out their websites on a routine basis, this is it. A few more standard SEO pages to add to the management system…. just for days like this.

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2 Responses to “Google Cranks up the Knob on external achor text/title text: Who’s first for your domain name today?”

  1. webprofessor Says:

    John I am not seeing any changes on my stuff. What sector were you in ?

  2. John Andrews Says:

    I am now seeing a potential canonical issue with both of the domains that show this problem. They are both on a host that changed it’s handling of the non-www redirect… so this may be a more traditional hijack. Neither domain has many back links using the domain name as anchor text.