IncrediBill tried to blackmail me today with a picture from Pubcon, and then it showed up on the debut of SearchEngineLand. Mid-way down the page, that’s me in the unflattering pose, chatting stage-side with the very personable Vanessa Fox.
Note that I am chatting with The Vanessa Fox, Google search engineer and product manager for Google Webmaster Central. Vanessa is a very knowledgable person, and very attentive to good SEO questions. She is also NOT on the spam team, and will refer you to Matt on issues of penalties and rule breaking. She focuses on doing things well. You might even say optimally. And even though this was post-session, and as you can see from the picture above it with Matt Cutts on the other end of the stage at the very same time, a very busy time to be swarming the stage. I had Vanessa almost all to myself.
According to the reporter at SearchEngineLand:
Sitting over there on the left is Googler Vanessa Fox. She’s at the opposite end of the same stage where Matt is being swarmed. If the stage were a ship, all the passengers that ran over to talk with Matt would have been tilting it to dangerously low on their side, while Vanessa’s side would be high in the air. That’s a lost opportunity. Vanessa, product manager of Google Webmaster Central, knows tons that will help site owners and SEOs. So do many other Googlers who make it out to conferences. That’s the reason for this post, to introduce people to Googlers they should seek out in addition to or as an alterative to Matt.
Note to the easily offended: The headline “chasing (the long) tail” is an allusion to the Long Tail of Search, and a twist on incrediBill’s severely tacky attempt to extort cash from me vis-a-vis his email “how much cash it it worth to keep this pic of you and your lady friend a secret“. The Long Tail of Search refers to the large quantity of low-volume search queries that few compete for, because they are so busy going after the most popular terms. The Long Tail has proven to be a very profitable opportunity for those who chase after it.
Note to the not so easily offended: Hey Bill, all in fun, eh? I knew it was a joke. Really. Here’s a helpful link for you.