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Another Vanity SEO Service, and One Guy Who Gets It

Well, yet another Vanity SEO Service has made the Web 2 dot oh circuit. This time it’s Ziki, and it’s the same again. “Hey Kids, you can own your own name in Google by signing onto our servers and building pages all about YOU (which we will monetize later when we own your name in Google)”.

Anyway nothing newsworthy there, but then I read Christian Montoya’s post “How to pwn online visibility“. This guy gets it! You see, as he clearly spells out for us, all you need to do is name your kids with completely unique names, unduplicated anywhere on the world wide web, and viola! No reputation management problems!

Just as you find trouble getting sensible email addresses these days for your online adventures (I had to settle for a few minutes ago), you may have some trouble spelling your name as you go through life but hey, that’s a small price to pay to guarantee yourself the #1 spot in Google for your own name, right?


  1. I have to admit that my parents were quite forward thinking when they named me. My name puts me in competition with exactly one other person on the web, my father. My dad happens to be a well know sport fisherman who wins lots of tournaments and hangs out with a writer for a large paper here in NJ. So he is all over my SERPs, the nerve.

    There are some down sides to the unique name syndrome. First, my full name is Hans Christian Kaspersetz, it doesn’t fit on any of the standardized tests. I always felt inadequate because I could only get a partial name on the test. Second, it took me a long long time to learn how to write all of it. It was problem in grammar school by the time I started to get it right. Third, when someone Googles my name, they find me immediately and everything I ever posted, even silly questions about Cobalt RAQ 3i servers. My unique name removes any doubt I may have been able to leverage about who actually posted something. I have to take full responsibility for the things I have posted on the web. Hmm…. Unless I blame the comment on my dad.

    Sunday, January 7, 2007 at 9:46 pm | Permalink
  2. darren wrote:

    I think everyone has it all wrong. If you name your baby John Smith (requires legal name change most likely) you probably won’t have to worry about a reputation management problem. You might have other more serious identity problems – but at least you wouldn’t have to worry about the serps. “John Smith” contest??

    Monday, January 8, 2007 at 10:27 am | Permalink
  3. john andrews wrote:

    Au contrare’, Darren. John Andrews may not be as common as John Smith, but it’s a very common name. Not only are there several John Andrews working in high-profile IT industry positions (and that means web and Internet) but there are two I know of specifically in SEO and SEM. Add a famous architect, a Senator, a popular urban restaurant, a world-renowned photographer, a founding father of an evangelical church, etc etc etc.

    Yet all it takes it a bit of work and you’ll find me at #4 in Google for John Andrews, and #4 in Yahoo for John Andrews, quite clearly differentiated from the others. Add just a smidgen of additional data and you’ll know for search-engine-certain which one is me, if there was any doubt at all.

    “Security through obscurity” is an optical illusion in this age of information minutia. All it means is you are hidden until *someone looks harder*. The process of exposure is a hyperbolic one: a little more info yields a lot more exposure. That leads to arms races… whomever has the best tools (or the best grasp of common tools like Google), or the most related data, quietly learns things without you ever knowing they have been learned.

    Monday, January 8, 2007 at 11:34 am | Permalink