<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.0.7" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/">
<channel>
	<title>Comments on: Competitive Thinking: Do You Google Your Customers?</title>
	<link>http://www.johnon.com/218/google-customer.html</link>
	<description>I think there's an opinion on that subject lying around here somewhere....</description>
	<pubDate>Fri, 21 Nov 2008 04:18:48 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.7</generator>

	<item>
		<title>by: Lillicotch.com &#187; Blog Archive &#187; Why Not Google Your Customers?</title>
		<link>http://www.johnon.com/218/google-customer.html#comment-4096</link>
		<pubDate>Wed, 24 Jan 2007 13:25:37 +0000</pubDate>
		<guid>http://www.johnon.com/218/google-customer.html#comment-4096</guid>
					<description>[...] More&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] More&#8230; [&#8230;]
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: John Andrews</title>
		<link>http://www.johnon.com/218/google-customer.html#comment-3024</link>
		<pubDate>Thu, 11 Jan 2007 06:40:46 +0000</pubDate>
		<guid>http://www.johnon.com/218/google-customer.html#comment-3024</guid>
					<description>"fraud check" maybe, but stepping back out of your belief system I'd say it was "additional knowledge" which simply made you more comfortable with the order in the context of e-commerce. Your interest was your own security. 

What if your interest was providing a premier customer experience with your brand? We are saying the same thing... you could Google the customer for the additional knowledge.</description>
		<content:encoded><![CDATA[<p>&#8220;fraud check&#8221; maybe, but stepping back out of your belief system I&#8217;d say it was &#8220;additional knowledge&#8221; which simply made you more comfortable with the order in the context of e-commerce. Your interest was your own security. </p>
<p>What if your interest was providing a premier customer experience with your brand? We are saying the same thing&#8230; you could Google the customer for the additional knowledge.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: IncrediBILL</title>
		<link>http://www.johnon.com/218/google-customer.html#comment-3023</link>
		<pubDate>Thu, 11 Jan 2007 06:09:57 +0000</pubDate>
		<guid>http://www.johnon.com/218/google-customer.html#comment-3023</guid>
					<description>You obviously don't shop via mail order much or you might consider that the Exec for that global brand simply had it shipped to her office so she wouldn't miss the delivery person at her house which is a pain in the ...

Of course she could've had ulterior motives as well, and it wouldn't be surprising, but consider all the options before jumping to conclusions.

However, I agree with Googling customers because when I had an ecommerce site we used Google just to verify the name, address and often the phone number as well. 

Poor man's fraud check.</description>
		<content:encoded><![CDATA[<p>You obviously don&#8217;t shop via mail order much or you might consider that the Exec for that global brand simply had it shipped to her office so she wouldn&#8217;t miss the delivery person at her house which is a pain in the &#8230;</p>
<p>Of course she could&#8217;ve had ulterior motives as well, and it wouldn&#8217;t be surprising, but consider all the options before jumping to conclusions.</p>
<p>However, I agree with Googling customers because when I had an ecommerce site we used Google just to verify the name, address and often the phone number as well. </p>
<p>Poor man&#8217;s fraud check.
</p>
]]></content:encoded>
				</item>
</channel>
</rss>
