Why do we blog? No, not because of Google. try again. Why did we start blogging?
Ahhh… there ya go. We started blogging because we were writing about what we were doing. Because placing our stuff into context was satisfying for us. Telling the other side of the story was therapeutic. It was the rest of the story that nobody knew. It served a purpose. I don’t see many blogs like that any more. So what happened?
The biggest barrier to creativity is…… Google?
A little while ago, if I asked a New York City dentist to describe what should be on his New York City Dentist website, he would have told me all the reasons he is a better choice as a dentist that the other guy down the street. Credential. Education. Years of experience. Today when I ask that, I get all this half-baked Internet marketing crap. From a dentist no less. Sometimes I get an interpretation of half-baked marketing crap. Vast detailed descriptions of dental procedures like molar extraction, peppered with local place names… almost as if he wanted a website about Park Avenue prosthedontics and Gramercy Park Root Canal.
In the eyes of the search engine, that’s a Dental medicine site. Or a Dental directory. Or Dental marketing, even. But that’s not dentistry!