Comments on: SEO Is Easy: Half-Baked Marketing Crap Part II http://www.johnon.com/238/half-baked-marketing-crap.html I think there's an opinion on that subject lying around here somewhere.... Thu, 09 Feb 2012 03:05:54 +0000 http://wordpress.org/?v=2.0.7 by: graywolf http://www.johnon.com/238/half-baked-marketing-crap.html#comment-4818 Fri, 02 Feb 2007 05:15:54 +0000 http://www.johnon.com/238/half-baked-marketing-crap.html#comment-4818 >Why do we blog Because we got tired of building value with great content for forum owners and not ourselves. >Why do we blog

Because we got tired of building value with great content for forum owners and not ourselves.

]]> by: Debbie http://www.johnon.com/238/half-baked-marketing-crap.html#comment-4801 Thu, 01 Feb 2007 21:24:05 +0000 http://www.johnon.com/238/half-baked-marketing-crap.html#comment-4801 You're right. My clients (small biz) tend to fall into two camps - the first like yours that give me what they think they should put on their site based on what they've heard should be on it - short choppy sentences laced with every keyword remotely related to their industry and nothing about themselves, why they do what that do and why customers should choose them instead of the competition. And then there's the other group that rambles on forever about the most obscure aspects of their business, things I don't think anyone is interested in reading but that they insist are important facts that they want to share with visitors. Page after page of obscure text. I like the clients that are in between, and thankfully my last two larger ones have been this kind - they give me well-written paragraphs describing what they do and how they do it and why it's important to them. It's thoughtfully done and perfect ground for inserting some nicely focused keywords, but it isn't just like every other garden center or accountant or dentist office site... It's personal and friendly and more focused on taking care of potential customers than writing to make Google happy. You’re right. My clients (small biz) tend to fall into two camps - the first like yours that give me what they think they should put on their site based on what they’ve heard should be on it - short choppy sentences laced with every keyword remotely related to their industry and nothing about themselves, why they do what that do and why customers should choose them instead of the competition. And then there’s the other group that rambles on forever about the most obscure aspects of their business, things I don’t think anyone is interested in reading but that they insist are important facts that they want to share with visitors. Page after page of obscure text.

I like the clients that are in between, and thankfully my last two larger ones have been this kind - they give me well-written paragraphs describing what they do and how they do it and why it’s important to them. It’s thoughtfully done and perfect ground for inserting some nicely focused keywords, but it isn’t just like every other garden center or accountant or dentist office site… It’s personal and friendly and more focused on taking care of potential customers than writing to make Google happy.

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