There is so much debate about SEO today, I kind of wonder why so many SEO thinkers are not busier with their SEO. It might be because they are comfortably at the top of the SERPs, unchallenged and therefore idle. It may also be because they are SEO Salespeople, and their SEO staffs are full-up with work so they have nothing better to do than blog about SEO. Or, it could be something else.
Anyway reading some of this stuff I got to thinking there is an aweful lot of mis-understanding about what is and is not SEO these days. As I wondered, I wrote down some of my wonderings….
Is it SEO if …. everybody is doing it? I mean, titles are important, and SEOs optimize titles, but doesn’t everyone know that and isn’t every good webmaster writing good page titles?
Is it SEO if …. every web design firm offers it in their service bundles? You’d be hard pressed to find a web design firm today that doesn’t list SEO as one of their offerings. Doesn’t that make SEO an aspect of web design?
Is it SEO if …. just a wee bit gets you to the top of an otherwise non-competitive SERP? Like, if someone named Antwon Jinderspoolster makes a few links and pops to the top of Google for his own name, is that SEO? (gotta love that phentermine spam)
Is it SEO if …. you paid for traffic? I don’t mean paid for SEO services, I mean paid for links, or paid for PPC traffic. Tough call here, because beer can be used as currency in some local markets. I’m just sayin’s all…
Is it SEO if …. it yields top rankings for keywords that nobody cares about? Consider the case of an SEO “firm” signing a client to a contract that guaranteed a first place showing in Google. After the contract was signed, they set out to determine what phrase would be the guarantee phrase, and it was something along the lines of “rust under the left side bumper bolt“. And that was a one year contract for SEO services. Yes, they met the contracted requirements. No the year is not up yet.
Is it SEO if …. someone says it is? Or isn’t?