John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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Where are the Contextual Job Listings?

I write a blog post about PHP, and in the sidebar should be a link roll of PHP jobs.

I write about SEO and in the sidebar should be a link roll of internet marketing jobs.

If I were hiring a web designer, I would target a beautifully rich long tail of attractors for my job listing. I imagine I would appreciate a system that combined these automagically, according to some smart ruleset. I bet, given the vast experience of the contextual advertising engines and the relative uniformity of job offerings, that it would be cake. I bet it would be amenable to optimization, too.

Job click thrus convert as resumes, or at least a conversion lead better than most. And job link click thrus don’t have to go direct to specific jobs… they can go through a lead refinement filter, which, of course, would be like an MFA page, helping to land the job prospect onto the optimal match of a job. “So you like the PHP job, did you see these PHP + MySQL jobs, and these PHP + Perl jobs? Which do you like best (chose one or more…” Taguchi doesn’t apply, cause each lead is unique, and so why rely on initial page context, trying to match perfectly when job seekers expect to seek anyway? That’s why PPC doesn’t pay for individual jobs. Instead, use contextual ads to draw them in… but not into a monster job site. Draw them in to iterate the contextual job text link (MFA) system recursively… it doesn’t break any rules (if the initial job exists), and lets the seeker navigate the way nature intended.

Job placement recruiters get what, 6-10% of the first year’s salary at least?

So in 2007, where are the contextual ads for jobs?

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2 Responses to “Where are the Contextual Job Listings?”

  1. Todd Mintz Says:

    Hey John,

    25-33% of 1st year compensation for a successful executive search placement is more typical. I’m actually planning to write an article about using SEO to attract top job talent since that’s the industry I’m in.

  2. matt Says:

    http://hiddennetwork.com/ would be an excellent choice to implement this

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