Does “Advanced SEO” Even Exist?
I recently referred to some aspects of SEO as “advanced SEO” and Jill Whalen commented that she didn’t think any SEO could be “advanced” SEO.
When I sit in a session at PubCon, the “SEO” panelists repeatedly say things like “you need to make your title tags unique” and “your non-www needs to 301 to your www” and I get so bored I choose to sit next to IncrediBill, just to keep things interesting. But when I work with SEO and AJAX, I get a headache from the depth of the challenge.
Is there such a thing as “Advanced SEO”? I think so, and I will go into more detail next week (I will also enhance my SEO AJAX blog post with more detail). In the mean time, what thinks you? Comments are enabled below.
April 6th, 2007 at 2:19 pm
Well of course. And SEO for AJAX is just one of these…. I won’t even go into all the SEO who throw up their hands about SEO and Flash. Most of the things that I would consider Advanced SEO are many of the things that fall into the Implementation side of SEO. Which are the exact things that people who only offer SEO Consulting and Site Audits leave for the Engineers to do…. because they probably would not know how to implement these things themselves. So I guess for them there wouldn’t be an Advanced SEO since they never have to actually Implement their advice. I look forward to the updated post.
April 6th, 2007 at 2:23 pm
I think “Advanced SEO” should mean using SEO principles to solve complex real-world problems. The “Advanced” references the SEO theory being put into practice, not necessarily the rules that are being followed.
April 6th, 2007 at 2:42 pm
There are basic SEO techniques such as using important keywords in title tags, headings, urls etc. And there are advandced techniques such as linkbaiting and things you usually do not make public.
April 6th, 2007 at 7:01 pm
Of course advanced SEO exists! It’s what separates the newbies from the… ummm… err… rocket scientists :-)
I’m really looking forward to the expanded SEO AJAX coverage. AJAX seems like one of the few areas largely untouched when it comes to SEO. I wonder if any of the sessions at the upcoming SES in NY will touch on the topic.
April 8th, 2007 at 8:58 pm
@yaph: I’m not sure I consider link baiting to be “advanced SEO”. It’s really Internet marketing, no?
@Todd: I think you’re right. SEO is about optimization, and that means imposing optimizations onto whatever technology or technology implementation is at hand. And some of that (like AJAX) is quite complex.
Question: What else is “advanced” SEO? I am thinking:
Other things that are “advanced SEO” ?
April 11th, 2007 at 6:56 pm
[…] « Does “Advanced SEO” Even Exist? […]
April 16th, 2007 at 7:52 am
How about dealing with banned, expired or partially penalised sites. What about client site networks that are duplicated, 302′d and generally just world’s of no. What about tieing the KW’s, Anchors, Link Building, htags, Meta descriptions together into a synergy SE’s cannot ignore.
What about when you need to rank fast and do some advanced link building to get into the serps from a standing start fast. I consider link building advanced, expecially when your pushing the limits of what appears natural to our Google robotic (and human assisted) friend.
What about long term competitive strategy to ensure those WHAT IF moments are largely covered? It’s late and I am rambling - but what is new.
May 7th, 2007 at 7:15 pm
Advanced SEO:
* the technical side of optimizing very large badly-programmed sites
* staying on top of the latest developments on the Web
* complex/clever/skillful ways of building inbound links
* logfile analysis and knowing what to do based on that information
* complex information architecture
* robots.txt (beyond the basics)
* and much more that would fall under “advanced SEO”…