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Does “Advanced SEO” Even Exist?

I recently referred to some aspects of SEO as “advanced SEO” and Jill Whalen commented that she didn’t think any SEO could be “advanced” SEO.

When I sit in a session at PubCon, the “SEO” panelists repeatedly say things like “you need to make your title tags unique” and “your non-www needs to 301 to your www” and I get so bored I choose to sit next to IncrediBill, just to keep things interesting. But when I work with SEO and AJAX, I get a headache from the depth of the challenge.

Is there such a thing as “Advanced SEO”? I think so, and I will go into more detail next week (I will also enhance my SEO AJAX blog post with more detail). In the mean time, what thinks you? Comments are enabled below.


  1. Well of course. And SEO for AJAX is just one of these…. I won’t even go into all the SEO who throw up their hands about SEO and Flash. Most of the things that I would consider Advanced SEO are many of the things that fall into the Implementation side of SEO. Which are the exact things that people who only offer SEO Consulting and Site Audits leave for the Engineers to do…. because they probably would not know how to implement these things themselves. So I guess for them there wouldn’t be an Advanced SEO since they never have to actually Implement their advice. I look forward to the updated post.

    Friday, April 6, 2007 at 2:19 pm | Permalink
  2. Todd Mintz wrote:

    I think “Advanced SEO” should mean using SEO principles to solve complex real-world problems. The “Advanced” references the SEO theory being put into practice, not necessarily the rules that are being followed.

    Friday, April 6, 2007 at 2:23 pm | Permalink
  3. yaph wrote:

    There are basic SEO techniques such as using important keywords in title tags, headings, urls etc. And there are advandced techniques such as linkbaiting and things you usually do not make public.

    Friday, April 6, 2007 at 2:42 pm | Permalink
  4. john andrews wrote:

    @yaph: I’m not sure I consider link baiting to be “advanced SEO”. It’s really Internet marketing, no?
    @Todd: I think you’re right. SEO is about optimization, and that means imposing optimizations onto whatever technology or technology implementation is at hand. And some of that (like AJAX) is quite complex.

    Question: What else is “advanced” SEO? I am thinking:

    • fixing broken CMS and frameworks for various SEO aspects like strict URLs
    • identifying and resolving search engine penalties
    • competing in the top 3 spots with other, competitive SEOs
    • accepting specific performance targets like new domain ranking inside 3 weeks, new company ranking top 5 for competitive market inside 3 months, etc.

    Other things that are “advanced SEO” ?

    Sunday, April 8, 2007 at 8:58 pm | Permalink
  5. Ben Wilks wrote:

    How about dealing with banned, expired or partially penalised sites. What about client site networks that are duplicated, 302’d and generally just world’s of no. What about tieing the KW’s, Anchors, Link Building, htags, Meta descriptions together into a synergy SE’s cannot ignore.

    What about when you need to rank fast and do some advanced link building to get into the serps from a standing start fast. I consider link building advanced, expecially when your pushing the limits of what appears natural to our Google robotic (and human assisted) friend.

    What about long term competitive strategy to ensure those WHAT IF moments are largely covered? It’s late and I am rambling – but what is new.

    Monday, April 16, 2007 at 7:52 am | Permalink
  6. Josh wrote:

    Advanced SEO:

    * the technical side of optimizing very large badly-programmed sites
    * staying on top of the latest developments on the Web
    * complex/clever/skillful ways of building inbound links
    * logfile analysis and knowing what to do based on that information
    * complex information architecture
    * robots.txt (beyond the basics)
    * and much more that would fall under “advanced SEO”…

    Monday, May 7, 2007 at 7:15 pm | Permalink

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