Comments on: A “Market for Lemons”, a Nobel Prize, and Snake Oil SEO http://www.johnon.com/293/seo-consulting-2.html I think there's an opinion on that subject lying around here somewhere.... Fri, 19 Mar 2010 12:45:37 +0000 http://wordpress.org/?v=2.0.7 by: Jack Rubin http://www.johnon.com/293/seo-consulting-2.html#comment-129896 Fri, 29 Jan 2010 08:30:50 +0000 http://www.johnon.com/293/seo-consulting-2.html#comment-129896 I don't think anyone is trying to steal. Some are not very professional, and it is hard to tell who is and who isn't. I would say, get references before you hire anyone. I don’t think anyone is trying to steal. Some are not very professional, and it is hard to tell who is and who isn’t. I would say, get references before you hire anyone.

]]> by: CET Chews http://www.johnon.com/293/seo-consulting-2.html#comment-129882 Wed, 27 Jan 2010 04:29:05 +0000 http://www.johnon.com/293/seo-consulting-2.html#comment-129882 "Unlike a used car, SEO is a service. Nobody has to sign an SEO contract that does not include a 3 or 6 months performance evaluation with hard metrics of success and a cancellation clause." I think that this is a valid point, and that no one is holding a gun to anyone's head here. People need to ask the right questions before getting involved in business agreements, and exit strategy and performance metrics are some obvious ones. “Unlike a used car, SEO is a service. Nobody has to sign an SEO contract that does not include a 3 or 6 months performance evaluation with hard metrics of success and a cancellation clause.”

I think that this is a valid point, and that no one is holding a gun to anyone’s head here. People need to ask the right questions before getting involved in business agreements, and exit strategy and performance metrics are some obvious ones.

]]> by: Scarcity, SEO, Integrity and Lemons | SEO Contrarian http://www.johnon.com/293/seo-consulting-2.html#comment-129581 Thu, 26 Nov 2009 17:48:41 +0000 http://www.johnon.com/293/seo-consulting-2.html#comment-129581 [...] SEO and the Market for Lemons (the original paper is here) [...] […] SEO and the Market for Lemons (the original paper is here) […]

]]> by: » Not All Domainers are Scammers - John Andrews - johnon.com http://www.johnon.com/293/seo-consulting-2.html#comment-129459 Tue, 03 Nov 2009 23:37:18 +0000 http://www.johnon.com/293/seo-consulting-2.html#comment-129459 [...] The domain investment industry grew out of nowhere to very high value over the years that the web grew from an idea to the central commerce and information network it is today.  A portion of the domainer community succeeded by stepping into the market, taking risk, making wise moves and/or getting lucky. A portion stepped in and worked hard and/or smartly, again taking risk and investing. And a portion elbowed their way in by breaking rules and conventions, taking advantage of others, and exploiting the commons. We are all free to assign character traits to individuals as we might like, but this is not unlike other industries such as banking, railroads, IT or even SEO. [...] […] The domain investment industry grew out of nowhere to very high value over the years that the web grew from an idea to the central commerce and information network it is today.  A portion of the domainer community succeeded by stepping into the market, taking risk, making wise moves and/or getting lucky. A portion stepped in and worked hard and/or smartly, again taking risk and investing. And a portion elbowed their way in by breaking rules and conventions, taking advantage of others, and exploiting the commons. We are all free to assign character traits to individuals as we might like, but this is not unlike other industries such as banking, railroads, IT or even SEO. […]

]]> by: Chasing Cheap Clicks (and Why Google AdWords Clicks Are So Expensive) ~ PPC Blog http://www.johnon.com/293/seo-consulting-2.html#comment-129286 Sat, 19 Sep 2009 10:02:38 +0000 http://www.johnon.com/293/seo-consulting-2.html#comment-129286 [...] If you are a legitimate advertiser using these networks, they are stealing your money. If you are a legitimate publisher your inventory is being priced down because it is being priced against, compared against, and often sold in a bundled package with pure fraud. Even if you choose not to sell ads in the ad exchanges, your media is still being compared against the garbage, and the garbage is driving down the perceived value of your inventory. Thus many of these ad exchanges are a perfect mixture of the tragedy of the commons and a market for lemons. [...] […] If you are a legitimate advertiser using these networks, they are stealing your money. If you are a legitimate publisher your inventory is being priced down because it is being priced against, compared against, and often sold in a bundled package with pure fraud. Even if you choose not to sell ads in the ad exchanges, your media is still being compared against the garbage, and the garbage is driving down the perceived value of your inventory. Thus many of these ad exchanges are a perfect mixture of the tragedy of the commons and a market for lemons. […]

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