Comments on: A “Market for Lemons”, a Nobel Prize, and Snake Oil SEO

by: RaDiance Conseil

Fri, 19 Aug 2011 14:45:23 +0000

i have been making sites and doing seo for 4 years now but after recent changes, i feel lost. all my sites lost rankings and i lost 80% traffic because of this. the new online business model is to establish a Authority site rather than making bunch of small or medium 10-20 pages niche sites.

by: Butler

Thu, 28 Apr 2011 13:51:14 +0000

I suppose we can expect SEO firms to start hiring pretty women and smart dressing, friendly “SEOs” instead of the geeks that actually understand search engine optimization.

Funnily enough, that’s exactly how some top, well-respected angencies hire.

by: Jack Rubin

Fri, 29 Jan 2010 08:30:50 +0000

I don’t think anyone is trying to steal. Some are not very professional, and it is hard to tell who is and who isn’t. I would say, get references before you hire anyone.

by: CET Chews

Wed, 27 Jan 2010 04:29:05 +0000

“Unlike a used car, SEO is a service. Nobody has to sign an SEO contract that does not include a 3 or 6 months performance evaluation with hard metrics of success and a cancellation clause.”

I think that this is a valid point, and that no one is holding a gun to anyone’s head here. People need to ask the right questions before getting involved in business agreements, and exit strategy and performance metrics are some obvious ones.

by: Scarcity, SEO, Integrity and Lemons | SEO Contrarian

Thu, 26 Nov 2009 17:48:41 +0000

[…] SEO and the Market for Lemons (the original paper is here) […]