Lisa Barone says SEO is in the details (“sweat the small stuff“)
Jill Whalen says the details don’t matter (“don’t sweat the small SEO stuff“)
Who is right?
What matters in SEO is what gets you to the top spot. Not the second spot, or the third spot, but the top spot for which your web page is qualified. If your page has what it takes to be #1 for your target term, you need to do whatever it takes to accept that reward. That’s when you listen to Lisa. Make it perfect, and get what you deserve.
Now, what qualifies your page for the coveted top spot? Of course that varies with the market niche and particular competitive situation. Often it involves off-page factors you do not control with on-page SEO. Eager to do what it takes to earn that top spot? Listen to Jill. She’ll help you get to the point that you need to hire Lisa. Really.
Now ask me how I know. I’m competitive. It’s what I do.