The cycle continues with the next generation seeing GeekSEOGrrrl’s success. She’ll be in the Flikr photos of SES and PubCon next to the Rock Stars. She’ll get linked. SEOs that didn’t participate will feel a little resentment, a little disappointment, and a little guilt for not having done what she did, or not having at least tried. And the next generation of scheming exploiters start planning their next round of SEO baiting, no doubt timed perfectly.

And the real SEOs will continue to rank at the top of the SERPs in whatever search engine the public prefers to use at the time. Just like they always have. I think it’s natural law.

Agree with this, John, however, all that publicity is also good for business also. One just has to hope that the fame seeking ones also learn a little SEO along the way or at least outsource it to those that can do it for them.