Comments on: Online Reputation Management VooDoo http://www.johnon.com/320/reputation-management-for-dummies.html I think there's an opinion on that subject lying around here somewhere.... Wed, 19 Jun 2013 12:02:56 +0000 http://wordpress.org/?v=2.0.7 by: Sante http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31256 Wed, 20 Jun 2007 08:18:15 +0000 http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31256 Interesting reading, conclusions and comments. Online reputation is probably the next frontier in SEO that is rapidly changing leaving technical issue to technical people, moving towards people and their conversations. Broadband is putting people in front of their computer and they are "talking" to other folks, and when they talk there's always an opportunity to talk about someone or something - in a good way or a bad one ... I really don't think there is too much VooDoo, it's just another way of doing business, a new one where there are rules with people willing to play by them or break them. We could enter into an endless discussion on SEO and how people have manipulated the search engine results (and I've seen quite a bit of that over the past 12 years). People are of all kinds - birds of a feather flock together. Managing online reputation is certainly about linking, but that's just the first setup. You won't go very far if, once you've captured the readers interest, you cannot entertain and engage in interesting conversations, which in turn generate real links and genuine reputation. Interesting reading, conclusions and comments. Online reputation is probably the next frontier in SEO that is rapidly changing leaving technical issue to technical people, moving towards people and their conversations.

Broadband is putting people in front of their computer and they are “talking” to other folks, and when they talk there’s always an opportunity to talk about someone or something - in a good way or a bad one …

I really don’t think there is too much VooDoo, it’s just another way of doing business, a new one where there are rules with people willing to play by them or break them.

We could enter into an endless discussion on SEO and how people have manipulated the search engine results (and I’ve seen quite a bit of that over the past 12 years).

People are of all kinds - birds of a feather flock together.

Managing online reputation is certainly about linking, but that’s just the first setup. You won’t go very far if, once you’ve captured the readers interest, you cannot entertain and engage in interesting conversations, which in turn generate real links and genuine reputation.

]]> by: john andrews http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31148 Wed, 20 Jun 2007 01:12:27 +0000 http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31148 Yes yes yes Lee... thanks for reminding me I'm not alone here on the blog ;-) I have been on the receiving end of one of those PR follow-ups and while the firm that contacted me wasn't very good at it, I totally agree on the potential for the approach. So I would adjust your statement from "<em>Communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem</em>." to "<em><strong>good</strong> communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem.</em>" To the other reader(s) out there, Lee is one of a rare breed of professionals... he understands both SEO and Public Relations! Yes yes yes Lee… thanks for reminding me I’m not alone here on the blog ;-)

I have been on the receiving end of one of those PR follow-ups and while the firm that contacted me wasn’t very good at it, I totally agree on the potential for the approach. So I would adjust your statement from “Communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem.” to “good communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem.”

To the other reader(s) out there, Lee is one of a rare breed of professionals… he understands both SEO and Public Relations!

]]> by: Lee Odden http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31145 Wed, 20 Jun 2007 01:06:03 +0000 http://www.johnon.com/320/reputation-management-for-dummies.html#comment-31145 Hey John, entertaining post. I have a few thoughts on the comment, "Asking a PR professional might work, but only because that PR person will hire an SEO (search engine optimizer) to do the work on their behalf" Some less than capable PR firms would use search results displacement as the sole means of dealing with negative mentions in the search results. This is akin to sweeping dirt under the rug and does not deal with the source of the problem. i.e. it addresses the symptoms of the situation and is by no means a cure. The good PR firms that I know would address the dissenters directly and depending on the situation, also provide a forum for a dialogue. Communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem. This would be in ADDITION to displacing negative search results via SEO tactics. Hey John, entertaining post.

I have a few thoughts on the comment, “Asking a PR professional might work, but only because that PR person will hire an SEO (search engine optimizer) to do the work on their behalf”

Some less than capable PR firms would use search results displacement as the sole means of dealing with negative mentions in the search results. This is akin to sweeping dirt under the rug and does not deal with the source of the problem. i.e. it addresses the symptoms of the situation and is by no means a cure.

The good PR firms that I know would address the dissenters directly and depending on the situation, also provide a forum for a dialogue. Communication can solve most ills in such a situation. If it cannot, then there is typically a much larger problem.

This would be in ADDITION to displacing negative search results via SEO tactics.

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