I saw some news headline that Technorati traffic had increased a good deal over last year. About a half year or so ago I saw some SEO discussions about Technorati as a dead, useless, uninteresting waste of bandwidth. “Couldn’t those guys do something more innovative“, was the gist of the commentary. Well, Technorati stepped up to the plate and is now a big fat search engine spammer, just like Wikipedia.
Search your favorite topic and in the top ten you find “Everything in the known universe about your favorite topic“. Click thru to a landing page on your favorite topic, with your favorite topic in the title tag and your favorite topic styled bold within an h1 tag. Look at the cross-linking on your favorite topic to youtube videos and blog posts, with YouTube captions and blog paragraphs scraped and republished under the Technorati brand. Unique, original content? Not. But slightly more spammy than Wikipedia, where unsanctioned “editors” disintermediate web publishers and aggregate their unique, original content on pages which Google ranks at the top of search results.
The only thing missing from Technorati’s spam pages is Google AdSense. Funny, the only thing missing from Wikipedia is Google AdSense. Then again, I don’t see Yahoo! or Microsoft ads, either. I do see Doublclick ads, though. Funny how that works. DoublClick: Google’s back door to anti-AdSense web properties?
As an complete Silicon Valley Outsider I imagine Technorati is looking to be acquired and wants to show BigTraffic. But hey, what do I know about these things…