Comments on: Estimating Keyword Search Traffic Volume

by: Simon Howland

Wed, 13 Jan 2010 16:42:15 +0000

@beth - In the opening paragraph John makes the disclosure that:

“It’s an estimate. But with an estimate in hand, I can act now and start learning, while my competition is still in analysis mode”

which I tend to agree with.

@Graham - “futzing”, a made up word by all accounts, in this context can generally be assumed to mean ‘estimated based on what we know, because unfortunately we do not have a majority share of the search market at this time’ or something similar.

by: GMS

Mon, 28 Sep 2009 23:24:18 +0000

I’ll vouch for searchforecast being another useful addition to your arsenal

by: Websiter

Sat, 14 Feb 2009 03:31:14 +0000

I’m with Beth. Where does the 5% click through come from?
It is all important in this calculation..

by: Beth Morgan

Wed, 16 Apr 2008 14:27:54 +0000

Where does the “assume 5% click through” come from, though? That’s a key part of the formula.

by: Olivier - mindfulness meditation

Wed, 09 Apr 2008 13:25:26 +0000

Interesting, since google gives only an indicative search volume (number between 0 and 1). One could use wordtracker of course, but one need to pay for that.

Thanks for the suggestion.