Forbes.com: It’s Not An Ad, it’s a “Welcome Screen”

Please give me a break and stop calling the interstitial/landing page ads a “welcome screen”. Please?

I can just imagine hosting a house party, and putting a 40″ LCD on the outside of the front door. As a “guest” approaches, the LCD screen starts an animated commercial. It’s not a commercial, I will say, it’s a “Welcome Screen”.

This entry was posted on Thursday, July 12th, 2007 at 1:02 pm and is filed under Competitive Webmastering, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to “Forbes.com: It’s Not An Ad, it’s a “Welcome Screen””

1. Shawn Says:
   July 12th, 2007 at 2:02 pm

   Though the difference being, and even in a good neighborhood, an externally mounted 40″ LCD may not be around long enough to adequately deliver the “Welcome Screen.”

2. STRZA Says:
   July 13th, 2007 at 9:41 am

   I loathe Forbes, mostly for that reason. They don’t know anything about the internet, but they just don’t seem to give a shit either. It’s like they wallow in their own ignorance.

   Not that I’m opinionated of course…

3. JT Says:
   January 31st, 2008 at 12:44 pm

   Forbes is a for-profit enterprise. If you want to view the content that they pay writers, etc., to create, then it’s a small distraction.

   No one would pay to visit your house, so the analogy is terrible.

   @JT: I think you missed this one. Forbes is the one calling it a “Welcome Screen” on their site. It’s not a welcome screen.. it’s an ad.

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