Skip to content It’s Not An Ad, it’s a “Welcome Screen”

Please give me a break and stop calling the interstitial/landing page ads a “welcome screen”. Please?

I can just imagine hosting a house party, and putting a 40″ LCD on the outside of the front door. As a “guest” approaches, the LCD screen starts an animated commercial. It’s not a commercial, I will say, it’s a “Welcome Screen”.


  1. Shawn wrote:

    Though the difference being, and even in a good neighborhood, an externally mounted 40″ LCD may not be around long enough to adequately deliver the “Welcome Screen.”

    Thursday, July 12, 2007 at 2:02 pm | Permalink
  2. STRZA wrote:

    I loathe Forbes, mostly for that reason. They don’t know anything about the internet, but they just don’t seem to give a shit either. It’s like they wallow in their own ignorance.

    Not that I’m opinionated of course…

    Friday, July 13, 2007 at 9:41 am | Permalink
  3. JT wrote:

    Forbes is a for-profit enterprise. If you want to view the content that they pay writers, etc., to create, then it’s a small distraction.

    No one would pay to visit your house, so the analogy is terrible.

    @JT: I think you missed this one. Forbes is the one calling it a “Welcome Screen” on their site. It’s not a welcome screen.. it’s an ad.

    Thursday, January 31, 2008 at 12:44 pm | Permalink