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	<title>Comments on: Zend Framework SEO: Now There&#8217;s a SERP that needs help</title>
	<link>http://www.johnon.com/363/seo-zend-framework.html</link>
	<description>I think there's an opinion on that subject lying around here somewhere....</description>
	<pubDate>Fri, 10 Oct 2008 20:26:22 +0000</pubDate>
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		<title>by: &#187; Open Source Skills: Been There, Done That - John Andrews - johnon.com</title>
		<link>http://www.johnon.com/363/seo-zend-framework.html#comment-108631</link>
		<pubDate>Tue, 01 Apr 2008 05:20:15 +0000</pubDate>
		<guid>http://www.johnon.com/363/seo-zend-framework.html#comment-108631</guid>
					<description>[...] do you mean by SEO for Magento. It&#8217;s already search engine optimized, because it runs on Zend Framework&#8221; I will likely switch from Pinot Noir back to Jameson. Yes frameworks are about best practice [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] do you mean by SEO for Magento. It&#8217;s already search engine optimized, because it runs on Zend Framework&#8221; I will likely switch from Pinot Noir back to Jameson. Yes frameworks are about best practice [&#8230;]
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		<title>by: Rich</title>
		<link>http://www.johnon.com/363/seo-zend-framework.html#comment-105891</link>
		<pubDate>Fri, 21 Mar 2008 07:41:25 +0000</pubDate>
		<guid>http://www.johnon.com/363/seo-zend-framework.html#comment-105891</guid>
					<description>I'm sorry, but I'm still confused as to exactly how an application framework impacts SEO?  Seems like you dodged Cal's question up there at #5.  All the frameworks I've used (symfony, ZF, CI) allow complete control over whats rendered as well as the URL structure.  I know this is an old/dead topic, but I'm curious as to your response.

&lt;strong&gt;@Rich:&lt;/strong&gt; Perhaps we need to clarify what "complete control" means.  There are many facets of SEO that are impacted by the framework, but of course just about anything can be done by modifying the framework, so we need to draw a line somewhere. At the time of this post, for example, Zend Framework did not yet have a full rewrite router integrated into it. So if you wanted to manage URLs for SEO, you had to go outside of the framework (to mod rewrite) or try to work out a customization by modifying the framework. For example, relying only on the framework's control of views/rendering meant you could not enforce strict URLs (one URL per web resource or rendered view). That was not a reasonable customization due to the ZF conventions in use at the time.

I did not directly answer Cal's #5 because it is both too general a question for my taste, and because the answer would reveal too much of what I consider to be competitive information. The fundamentals of SEO are well described on the net. Implementing SEO is a strategic craft left to the practitioner, who in fact competes in the search engines with other SEO practitioners.</description>
		<content:encoded><![CDATA[<p>I&#8217;m sorry, but I&#8217;m still confused as to exactly how an application framework impacts SEO?  Seems like you dodged Cal&#8217;s question up there at #5.  All the frameworks I&#8217;ve used (symfony, ZF, CI) allow complete control over whats rendered as well as the URL structure.  I know this is an old/dead topic, but I&#8217;m curious as to your response.</p>
<p><strong>@Rich:</strong> Perhaps we need to clarify what &#8220;complete control&#8221; means.  There are many facets of SEO that are impacted by the framework, but of course just about anything can be done by modifying the framework, so we need to draw a line somewhere. At the time of this post, for example, Zend Framework did not yet have a full rewrite router integrated into it. So if you wanted to manage URLs for SEO, you had to go outside of the framework (to mod rewrite) or try to work out a customization by modifying the framework. For example, relying only on the framework&#8217;s control of views/rendering meant you could not enforce strict URLs (one URL per web resource or rendered view). That was not a reasonable customization due to the ZF conventions in use at the time.</p>
<p>I did not directly answer Cal&#8217;s #5 because it is both too general a question for my taste, and because the answer would reveal too much of what I consider to be competitive information. The fundamentals of SEO are well described on the net. Implementing SEO is a strategic craft left to the practitioner, who in fact competes in the search engines with other SEO practitioners.
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		<title>by: john andrews</title>
		<link>http://www.johnon.com/363/seo-zend-framework.html#comment-68658</link>
		<pubDate>Fri, 30 Nov 2007 04:02:21 +0000</pubDate>
		<guid>http://www.johnon.com/363/seo-zend-framework.html#comment-68658</guid>
					<description>@Adam I think that is job security for the SEO people.</description>
		<content:encoded><![CDATA[<p>@Adam I think that is job security for the SEO people.
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		<title>by: Adam Prall</title>
		<link>http://www.johnon.com/363/seo-zend-framework.html#comment-68617</link>
		<pubDate>Thu, 29 Nov 2007 23:14:15 +0000</pubDate>
		<guid>http://www.johnon.com/363/seo-zend-framework.html#comment-68617</guid>
					<description>Haha, I love the way you wrote this. Of course, it's gonna be hard for those diehard URL encoders (and probably quite a few Java heads) to handle...</description>
		<content:encoded><![CDATA[<p>Haha, I love the way you wrote this. Of course, it&#8217;s gonna be hard for those diehard URL encoders (and probably quite a few Java heads) to handle&#8230;
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		<title>by: Postcards From My Life &#187; Blog Archive &#187; People Who Block FireFox Are Just Stupid</title>
		<link>http://www.johnon.com/363/seo-zend-framework.html#comment-47343</link>
		<pubDate>Mon, 03 Sep 2007 19:28:39 +0000</pubDate>
		<guid>http://www.johnon.com/363/seo-zend-framework.html#comment-47343</guid>
					<description>[...] A while back a blogger named John wrote a snarky review of my review of Professional Search Engine Optimization with PHP. While his review was a bit on the &#8220;untrue&#8221; side and prompted me to write Just Say No to SEO, his blog was interesting enough to put in my feed reader and follow. Heck, from time to time, I even clicked through and read an entire entry and believe I even commented once. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] A while back a blogger named John wrote a snarky review of my review of Professional Search Engine Optimization with PHP. While his review was a bit on the &#8220;untrue&#8221; side and prompted me to write Just Say No to SEO, his blog was interesting enough to put in my feed reader and follow. Heck, from time to time, I even clicked through and read an entire entry and believe I even commented once. [&#8230;]
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