Comments on: SEO Service Pricing: SEO Grows up slowly http://www.johnon.com/365/seo-fee-structure.html I think there's an opinion on that subject lying around here somewhere.... Sat, 25 May 2013 20:07:39 +0000 http://wordpress.org/?v=2.0.7 by: Follow-Up to SEO Pricing « Lead-Gen SEO http://www.johnon.com/365/seo-fee-structure.html#comment-128301 Thu, 09 Oct 2008 12:02:22 +0000 http://www.johnon.com/365/seo-fee-structure.html#comment-128301 [...] Johnon’s Take - SEO Fee Structures [...] […] Johnon’s Take - SEO Fee Structures […]

]]> by: Wong Seoul http://www.johnon.com/365/seo-fee-structure.html#comment-40584 Mon, 30 Jul 2007 16:08:53 +0000 http://www.johnon.com/365/seo-fee-structure.html#comment-40584 Those prices can be applied to mid size or big companies, not small companies.. Thanks Those prices can be applied to mid size or big companies, not small companies..

Thanks

]]> by: Jill http://www.johnon.com/365/seo-fee-structure.html#comment-40202 Sat, 28 Jul 2007 20:13:05 +0000 http://www.johnon.com/365/seo-fee-structure.html#comment-40202 Pricing SEO services for me has always been about finding the price point where my company was just busy enough, but not overwhelmed. As soon as too many clients were signing the dotted line for the offered services and we couldn't handle the volume, I would simply double the prices. Within a certain period of time, that would usually provide us with the right amount of work, making the right amount of profit. Using the chart posted above, it appears that most of our service offerings fit in the mid-range. Not to brag, but I believe that with my stature in the industry as well as the expertise offered through my company, we could probably get away with charging a lot more than we do. However, I'm not comfortable "gouging" clients, just because I could get away with it. I do try to remember that it's the value to the client's business that they're paying for, and that definitely helps when I'm making pricing decisions. But I also know how much we need to charge in order to be profitable, and as long as I can do that, I'm happy with our pricing as well as the benefit it provides to our clients. Pricing SEO services for me has always been about finding the price point where my company was just busy enough, but not overwhelmed. As soon as too many clients were signing the dotted line for the offered services and we couldn’t handle the volume, I would simply double the prices. Within a certain period of time, that would usually provide us with the right amount of work, making the right amount of profit.

Using the chart posted above, it appears that most of our service offerings fit in the mid-range. Not to brag, but I believe that with my stature in the industry as well as the expertise offered through my company, we could probably get away with charging a lot more than we do. However, I’m not comfortable “gouging” clients, just because I could get away with it. I do try to remember that it’s the value to the client’s business that they’re paying for, and that definitely helps when I’m making pricing decisions. But I also know how much we need to charge in order to be profitable, and as long as I can do that, I’m happy with our pricing as well as the benefit it provides to our clients.

]]> by: Sante http://www.johnon.com/365/seo-fee-structure.html#comment-39630 Thu, 26 Jul 2007 07:45:17 +0000 http://www.johnon.com/365/seo-fee-structure.html#comment-39630 I think the industry is pretty much like many other ones. SEO is becoming more of a mature business, but there will always be someone bidding rock bottom and a price maker in every market, SEO in no different. I believe one of the key qualities of a Consultant is the capability/flexibility to enter into a working agreement that transforms into a long term partnership. A partnership works when both partners are ahead at the end of the day. I very much agree with your approach, the personal touch is what makes you a Consultant. I think the industry is pretty much like many other ones. SEO is becoming more of a mature business, but there will always be someone bidding rock bottom and a price maker in every market, SEO in no different.

I believe one of the key qualities of a Consultant is the capability/flexibility to enter into a working agreement that transforms into a long term partnership.

A partnership works when both partners are ahead at the end of the day.

I very much agree with your approach, the personal touch is what makes you a Consultant.

]]> by: INVESP Consulting http://www.johnon.com/365/seo-fee-structure.html#comment-39483 Wed, 25 Jul 2007 16:28:30 +0000 http://www.johnon.com/365/seo-fee-structure.html#comment-39483 <strong>Should B2B service companies publish their prices on site?...</strong> Rand from SEOMOZ moved beyond the discussion around publishing or not publishing the rates. He regularly posts standard rates for SEO services in his blog. Update: John Andrews had a different and an interesting perspective on the rates Rand outlined f... Should B2B service companies publish their prices on site?…

Rand from SEOMOZ moved beyond the discussion around publishing or not publishing the rates. He regularly posts standard rates for SEO services in his blog. Update: John Andrews had a different and an interesting perspective on the rates Rand outlined f…

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