http://www.johnon.com/387/domain-acquisition-consultants.html I think there's an opinion on that subject lying around here somewhere.... Sat, 25 May 2013 21:16:55 +0000 http://wordpress.org/?v=2.0.7 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-130164 Wed, 17 Mar 2010 16:01:32 +0000 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-130164 I completely agree. The domain name aftermarket has wiped our the need for domain name consultants. Everyone is a domain name consultant these days. I completely agree. The domain name aftermarket has wiped our the need for domain name consultants. Everyone is a domain name consultant these days.

]]> http://www.johnon.com/387/domain-acquisition-consultants.html#comment-129544 Tue, 17 Nov 2009 05:38:26 +0000 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-129544 In today's market companies are not appreciating the underlying value of domain names available on the marketplace. Domain name characteristics that companies need to develop a fundamental understanding of include: 1) The value associated with acquiring a generic keyword domain name. In today's marketplace generic keyword domain names open a strong opportunity to build your brand related to the generic keywords a domain name may describe. 2) Domain names allow companies to communicate a message to a marketplace at the primary level of their message - the domain name. 3) Presence a domain name can add to a Sponsored Search Marketing (PPC/CPC) Ad and the Organic SEO value a strong keyword domain name can add to your success. 4) Yes an algorithm can be programmed to find domain names - as mentioned above, but there is still room for domain name consultants in the marketplace. In actuality I feel domain name consultants will become an emerging market and valued by market leaders in specific industries. Domain names are the cornerstone to any strong Internet Brand/Business. In today's economy almost every business needs to have a strong Internet Brand or Internet Business presence to stay competitive in today's marketplace - and the core of this is the Domain Name. In today’s market companies are not appreciating the underlying value of domain names available on the marketplace. Domain name characteristics that companies need to develop a fundamental understanding of include:
1) The value associated with acquiring a generic keyword domain name. In today’s marketplace generic keyword domain names open a strong opportunity to build your brand related to the generic keywords a domain name may describe.
2) Domain names allow companies to communicate a message to a marketplace at the primary level of their message - the domain name.
3) Presence a domain name can add to a Sponsored Search Marketing (PPC/CPC) Ad and the Organic SEO value a strong keyword domain name can add to your success.
4) Yes an algorithm can be programmed to find domain names - as mentioned above, but there is still room for domain name consultants in the marketplace. In actuality I feel domain name consultants will become an emerging market and valued by market leaders in specific industries.
Domain names are the cornerstone to any strong Internet Brand/Business. In today’s economy almost every business needs to have a strong Internet Brand or Internet Business presence to stay competitive in today’s marketplace - and the core of this is the Domain Name.

]]> http://www.johnon.com/387/domain-acquisition-consultants.html#comment-129342 Tue, 06 Oct 2009 21:40:09 +0000 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-129342 [...] Is it time to revive the concept of domain name consultant? [...] […] Is it time to revive the concept of domain name consultant? […]

]]> http://www.johnon.com/387/domain-acquisition-consultants.html#comment-128676 Thu, 12 Mar 2009 12:08:38 +0000 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-128676 Is this the publication of already existing forum content ? Is this the publication of already existing forum content ?

]]> http://www.johnon.com/387/domain-acquisition-consultants.html#comment-48515 Sun, 09 Sep 2007 03:43:11 +0000 http://www.johnon.com/387/domain-acquisition-consultants.html#comment-48515 Right brained in a left brained domainer world! I am so happy to see this post! For years I have lamented this disconnect between domainers whose criteria for value is the number of clicks generated or the brevity of the name, and the end users - companies seeking to do commerce on a well-named web site. I recognize that placing a value upon names without the use of logarithms would be pretty much imposible, but it is frustrating to submit names for auction which are simple, descriptive and "sticky" and have them rejected simply because they do not meet some formula which has been concocted arbitrarily by a committee of domainers. I know finding a name which would serve as a terrific brand is pretty much a subjective exercise. Sometimes it just takes a gut feeling to imagine its value to a company, or how it could be built out to become a web business. It is frustrating to navigate the web and find all these dead-end sites which have never been developed - just parked pages. There are some things in this world which cannot be easily quantified. I am searching for markets for my names other than the parked "this name for sale" sites or the auctions. I have noticed recently that the sales prices from most auctions are pretty dismal, so there must be some other way to get these names to market. Any suggestions? Someone mentioned branding companies and naming companies. Should I approach marketing or PR departments with my portfolio? Right brained in a left brained domainer world! I am so happy to see this post! For years I have lamented this disconnect between domainers whose criteria for value is the number of clicks generated or the brevity of the name, and the end users - companies seeking to do commerce on a well-named web site. I recognize that placing a value upon names without the use of logarithms would be pretty much imposible, but it is frustrating to submit names for auction which are simple, descriptive and “sticky” and have them rejected simply because they do not meet some formula which has been concocted arbitrarily by a committee of domainers. I know finding a name which would serve as a terrific brand is pretty much a subjective exercise. Sometimes it just takes a gut feeling to imagine its value to a company, or how it could be built out to become a web business. It is frustrating to navigate the web and find all these dead-end sites which have never been developed - just parked pages. There are some things in this world which cannot be easily quantified. I am searching for markets for my names other than the parked “this name for sale” sites or the auctions. I have noticed recently that the sales prices from most auctions are pretty dismal, so there must be some other way to get these names to market. Any suggestions? Someone mentioned branding companies and naming companies. Should I approach marketing or PR departments with my portfolio?

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