KOMarketing has a fun post comparing Black Hat SEO to the recent incident in the National Football League (NFL) involving illegal video taping of on-field signals. It’s a fun, and if you’re competitive, an interesting comparison. Not sure I agree completely, however.
The NFL coach was caught (allegedly) video taping the New Jersey Jets signals, after being specifically told not to do that, and while it was illegal to do so under league rules. Important aspects: he was a member of a league, there was a clear “law” on the issue, and an advance, specific warning.
When you join a league you abide by league rules because they enable to league to exist and thus your team to play. No league = no opportunity to play. It’s a financial consideration.
SEO (even Black Hat SEO) does not involve any such league membership, does not violate any such league laws, and the guidelines which exist do not support a league and enable the teams but rather they support a company (the search engine) and arguable the “fans” (users of Google). In many ways it can be argued that the company and community benefit at the expense of the web publishers (teams), which makes it even worse to be a player but not a winner. Second place is the first loser.
One can argue that we all need to support the fans to maintain an opportunity to play, but search is a business market so that’s hogwash. Were Google to fail, the users would still have plenty of opportunity to play. Except for sites added during the past 2 years, most web sites did not start publishing in order to serve ads. They serve ads to enable them to publish, and they publish for other reasons.
If Bill Belichick did tape those signals on purpose, then he was cheating at NFL football . I dare you to name a Black hat SEO tactic and describe why it is cheating. Go ahead. I double dog dare you. Comments are open.