Think about sports brands. For the most part, they are not “unique”, as far as their names go. Cowboys. Eagles. Bears.

The average sports fan searching online knows this. They know that if they go to dolphins.com and it’s not a miami dolphins site, that they’ll just go to Google and search for “miami dolphins.” Not a big deal.

I like how everyone thinks just because Dallas is loaded and Jerry has deep pockets, that they can just toss money around like it’s no big deal.

And F$@% that “no ROI for that $250,000 rookie third string lineman”. Most players start out as rookies, most third string. And after a few years, when that player learns the ropes and starts and wins games, then the roi kicks in.

Every business needs to have people making cost decisions, and in this case, someone decided that 300k was a lot to blow on a domain name.

Do they know less than we do about domains and seo and sitting on our asses in front of computers all day? OF COURSE. They’re not seos, they’re sports moguls.

Am I going to confuse some gay cowboy site with the Dallas Cowboys sports franchise in ten years? Probably not.

‘Cause I’m probably just going to Google cowboys anyway. And what will I find? Go ahead and check for yourself.

You can have the cowboys domain - I’d love to see what kind of other monetization you’re going to do with it. I hear the AdSense for cowboy-related keywords is through the roof.

Or you can sell belt buckles. That’s the only way you’re gonna make that investment back.

This is a big story now but it will be a much bigger story in 1-3 years when the magnitude of screw-up is finally realized not only by the football team but the entire business community.

Face value of Cowboys ticket: ~$80
Number of tickets sold per game: 60,000
Approximate length of game: 3 hours
Time it takes to make $275k: ~11 Minutes

Cost to the Cowboys for one the dumbest mistakes they’ve ever made: Priceless