Comments on: If I were Google, I’d be just about to…. http://www.johnon.com/428/smart-seo.html I think there's an opinion on that subject lying around here somewhere.... Thu, 20 Nov 2008 14:53:48 +0000 http://wordpress.org/?v=2.0.7 by: » Google vs. Innovation - John Andrews - johnon.com http://www.johnon.com/428/smart-seo.html#comment-64156 Fri, 16 Nov 2007 19:30:58 +0000 http://www.johnon.com/428/smart-seo.html#comment-64156 [...] Innovation is not spam. We need innovation. We need AJAX and we need innovative user interfaces for shopping. But misleading landing pages are spam. Is this really so hard? As I noted recently I expect TheNewAntiCompetitiveGoogle to start throwing that spammer label around a lot more as they try and cover up their anti-competitive practices. But seriously folks, are we blind? Are we so stupid Google can put this past us? The more I see of this the more I hate Google, and I really, really want to love Google. [...] […] Innovation is not spam. We need innovation. We need AJAX and we need innovative user interfaces for shopping. But misleading landing pages are spam. Is this really so hard? As I noted recently I expect TheNewAntiCompetitiveGoogle to start throwing that spammer label around a lot more as they try and cover up their anti-competitive practices. But seriously folks, are we blind? Are we so stupid Google can put this past us? The more I see of this the more I hate Google, and I really, really want to love Google. […]

]]> by: Ben Wilks http://www.johnon.com/428/smart-seo.html#comment-59673 Tue, 30 Oct 2007 23:40:01 +0000 http://www.johnon.com/428/smart-seo.html#comment-59673 Good observations John, Florida 2.0 coming to a web store near you. Last couple of years have been dull, so time for a good shake up. I'd say paid links will be on the radar too somehow, increase thay FUD. Good observations John, Florida 2.0 coming to a web store near you. Last couple of years have been dull, so time for a good shake up. I’d say paid links will be on the radar too somehow, increase thay FUD.

]]> by: Dan http://www.johnon.com/428/smart-seo.html#comment-59538 Tue, 30 Oct 2007 07:23:00 +0000 http://www.johnon.com/428/smart-seo.html#comment-59538 Hi, The 'plan' will come out in 'beta' and will remain in 'beta' for a very long time. Just how long has 'Gmail' been in 'beta' anyway? Seems like years to me. Johnon...A smart SEO'er who also 'gets' domain names...gotta love that. Peace! Dan Hi,
The ‘plan’ will come out in ‘beta’ and will remain in ‘beta’ for a very long time.

Just how long has ‘Gmail’ been in ‘beta’ anyway? Seems like years to me.

Johnon…A smart SEO’er who also ‘gets’ domain names…gotta love that.

Peace!
Dan

]]> by: Lea de Groot http://www.johnon.com/428/smart-seo.html#comment-59525 Tue, 30 Oct 2007 06:11:30 +0000 http://www.johnon.com/428/smart-seo.html#comment-59525 I do some pro-bono stuff. It helps me sleep at night. They don't have an advertising budget. This morning I got a message from Google to the client's Analytics email address giving them a $100 adwords voucher. The shill? Use adwords to make your analytics better. I'm still trying to follow the logic there. "Spend money on advertising (here's a credit to get you hooked^h^h^h started) and your Analytics will improve" Huh? but "Send us money and you won't need that nasty SEO" Ohhhhhhh..... ;) <strong><em>John replies:</em></strong> Yes, exactly.  But more than that. Using AdWords feeds the analytics with respect to <em>conversion</em>. Google needs to see conversion, so it can value a web property and assign a quality score for landing commercial traffic. If Google can "help" you see the value of conversion and tracking, enhanced via optimizer and such, they have a great shot at locking you in to GA. If not, they still got your business data. I bet many a small business owner would never know about conversion unless they had seen it applied to landings of PPC. And of course, once you sign up and they start sending you "rainbow sandals" traffic, you see how easily you can get that traffic. Maybe you'll convert your shoe store into a rainbow sandal store, since it would be so easy ;-) Remember when WeBtrends was *the* graphic analtics solution? Nobody would change, even if they never got any useful meaning from all those charts. I still know IT directors who loooooove GA, even though they have no responsibility for watching the analytics. Why is their opinion considered? I do some pro-bono stuff. It helps me sleep at night. They don’t have an advertising budget.
This morning I got a message from Google to the client’s Analytics email address giving them a $100 adwords voucher.
The shill?
Use adwords to make your analytics better.
I’m still trying to follow the logic there.
“Spend money on advertising (here’s a credit to get you hooked^h^h^h started) and your Analytics will improve”
Huh?
but “Send us money and you won’t need that nasty SEO”
Ohhhhhhh…..
;)

John replies: Yes, exactly.  But more than that. Using AdWords feeds the analytics with respect to conversion. Google needs to see conversion, so it can value a web property and assign a quality score for landing commercial traffic. If Google can “help” you see the value of conversion and tracking, enhanced via optimizer and such, they have a great shot at locking you in to GA. If not, they still got your business data. I bet many a small business owner would never know about conversion unless they had seen it applied to landings of PPC.

And of course, once you sign up and they start sending you “rainbow sandals” traffic, you see how easily you can get that traffic. Maybe you’ll convert your shoe store into a rainbow sandal store, since it would be so easy ;-)

Remember when WeBtrends was *the* graphic analtics solution? Nobody would change, even if they never got any useful meaning from all those charts. I still know IT directors who loooooove GA, even though they have no responsibility for watching the analytics. Why is their opinion considered?

]]> by: Keith Holloway http://www.johnon.com/428/smart-seo.html#comment-59475 Tue, 30 Oct 2007 01:46:20 +0000 http://www.johnon.com/428/smart-seo.html#comment-59475 John, That's brilliant. I think you are on to something here; shake the end users up on one side (make a few scapegoats) and then launch some cheap entry level PPC on the other, serving the purpose of making SEO's look evil while you rake the cash for paid placement! That's exactly what I'd do, too. John,

That’s brilliant. I think you are on to something here; shake the end users up on one side (make a few scapegoats) and then launch some cheap entry level PPC on the other, serving the purpose of making SEO’s look evil while you rake the cash for paid placement! That’s exactly what I’d do, too.

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