This post should be required reading for anyone in search marketing. Matt Cutts goes all out and works a long night of comment feedback, with plenty of details, providing insights into the Google approach to the paid links issue. Cameo appearances (in true form) by Michael Gray and ThatDougGuy, but pay attention to how hard Matt is working here. A classic example of why it is essential that search marketers read carefully, and keep asking the good questions.
A great entry into PubCon for all involved. It would be nice to see ThatDougGuy here as well. We’re not all BlackHat Spammers Doug. And even if we were, keep your enemies close, right?
Related: Google’s Official statement