I had this conversation several times here at PubCon, so I suppose I should memorialize it in a blog post. Google really does want your page to rank #1….. for something. It’s 3:34am and I’m beat, but let me at least put this out there for search marketers to think about:
1. Google reads everything it can (crawls)
2. If Google has included your crawled page in the Google index, it is because Google has decided your page is unique (already passed duplicate content and importance checks)
3. If your page is unique, then logically, it must be the most relevant page on the web for something.
4. Google wants its algorithm, with our help via click tracking and linking, to eventually figure out just what specific search query should produce your page as the #1 most relevant result. Automagically.
Think that through and you might better understand the Google.