I read that Kayak.com just got $196 million in funding, and bought smaller rival SideStep.com. Funders of the travel company now include Sequoia Capital, General Catalyst Partners, Accel Partners, Norwest Venture Partners, Trident Capital, Oak Investment Partners, Lehman Brothers Venture Partners, Silicon Valley Bank and Gold Hill Capital. Wow. That’s a lot of cooks in the kitchen. Maybe someone at one of those companies will step up and admit that “kayak” is a terrible name for a discount travel site, and that maybe… just MAYBE someone needs to spend a little of that $196 million on a premium generic domain name?
Seriously. That kayak logo looks like an eye anyway, which has nothing to do with travel, and there is no such thing as discount travel with a kayak (kayaks don’t fit in the overhead bins and are too big to be checked as luggage). And what, maybe 0.01% of the world’s travelers go for kayak tours, right?
Come on domainers, pitch your premium generic idea here. These guys are at a juncture. They need some ideas and they need them now before they make the mistake of investing $196 million into marketing a discount travel site that ranks #1 for “kayak: a small human-powered boat. It typically has a covered deck, and a cockpit covered by a spraydeck.“