Every once in a while some blogger in my space will hint that I don’t know how to manage this blog. It’s usually subtle… a reference about how one of my posts might have had a big impact if I had just…. or how posts should be short with pictures, not long and wordy like mine…. or how “teaching sells” and negativity hurts in the long run……Sometimes I get mentioned as an example of how not to be successful.
Funny. These people don’t know my goals, and yet they seem comfortable suggesting I am not meeting them. Know what’s even funnier? Sometimes my goal is to target those exact people, to get them to read my words. Hah. Take that to the bank, if you CAN (snicker snicker).
But I do concede that I will NEVER be any good at link baiting in the SEO world. I will also argue that this johnon.com blog is not a qualified example of an attempt, because even with thousands more back links and more broad English-language appeal than the local restaurant currently ranking #1 for John Andrews, Google won’t rank this blog #1 for John Andrews. But, even if Google wasn’t messing around with the natural order of the search results, I would be miserable at link baiting in the information providing space. The reason? Well, it isn’t truly because I don’t like to give away SEO secrets. I would do that for rank. It is because I am simply not good at pretending to be dumb. I can’t, for example, proclaim with a straight face that it is not dangerous to give away code. Hell I can’t even link to it with a straight face. It would be so phony, even I couldn’t stomach it on my blog.
A post like that… one making an absurd statement and backing it with circuitous logic is great link bait. You get the people who like you to comment “great post” and link to it saying “Abhijit makes a great case for giving away your code”. You get people like Matt of WordPress Fame to link to you, because it shows others that there is an argument being made for giving away code (even if Matt holds back any endorsement so he can flip either way on the issue later, you got the link!). You even get contrarians like me linking to you because your link bait is so… unbelievable. Done well, the argument that giving away code is not dangerous can be so evasive the sheer illogic of it can cause others to comment about that fact alone (and link to it). Check out Mark Jackson’s response to the trolling :
Wow! I am amazed that no one here sees the faulty premise of this analogy. Only two people seem to understand how ridiculous this analogy is; and one is an artist.
Hey Mark, careful about that prejudice against artists! We need those gems in our otherwise monochrome world. I can’t imagine a world of just engineers, Engineers, and…. insurance people. Yuch.
Anyway I could never pull it off, and so no links for me!
***Update: IncrediBill submitted this to marketing site Sphinn so if you like it, consider adding a vote (Sphinn) to move it to the front page and increase it’s exposure. It has 19 votes and needs 25 or so to get promoted.