Is it still ‘cool’ to make Bad Domain Decisions?
A long time ago, bad domain names were kool. They were difrent. Call it anti-establishment, or call it uneek, but it was cool to look stoopid. Before search. Not now. Really. No longer. Not cool any more. Nope. Kinda stupid now. Yup. Looks bad. Ugly even. Not smart. Kinda looks cheap, too.
Pownce“, a social messaging platform aimed at Twitter for its grass roots popularity yet likely to target Amazon’s wish lists for delivering the goods to the socially-interconnected masses. At some point the messenging socialites will start sending Teddy Bears to each other and when that happens, someone is bound to collect a few hundred thousand commission checks while amassing a Facebook-like profile database, and it looks to me like Kevin Rose and company is set to pounce on that opportunity. With Pownce. Owch.This month is the public launch of “
Ouch. That one’s bad with 5 a’s….. baaaaad. The proper domain for this pronunciation is pounce.com, which is a “
Of course I am being a bit casual here… close looking shows Terry Beatty is a partner in Pounce.com. With killer web sites like WoundedCoot.com and magnetic-photo-mailer.com these folks clearly understand domaining. And from the looks of the “popular links” at the top of their hosted websites, they clearly know a thing or two about SEO. Just check out that “learn more about Health Insurance” footer link on the “Cow Christmas” kids book site. Wow.
Okay so they also own healthinsurance.org, selfemployedhealthinsurance.us and WatchHumansFly.com, so they might be more sophisticated domainers than initially apparent. But still, would it cost so much to buy them out of Pounce.com? We’re talking about a major Web 2.0 launch here, from the guy who made Digg.com. Did Pownce.com even try to get Pounce.com, or do Kevin Rose and Leah Culver they think it’s still kool to be an unpronounceable mis-spelling on the web?
At least, if the creative dynamic duo behind pounce.com refuse to sell, get another name. It’s not cool to look stupid, and the thought of all that lost traffic from the pownce.com launch going to someone’s Mac personal web publishing platform makes me queezy.
Attribution: that photo is from TerryBeatty.com, and is an original resin scultpure of Eddie Cantor. See more here.