Domainers and Affiliate Marketers… what a combination! Domainers doing asset development like SEOs because SEOs know how to get tons of search referral traffic. But I often think that one of the reasons many domainers who don’t understand SEO still like SEOs is because SEOs know affiliate marketing (and monetization in general) and domainers want to monetize their traffic.
So it’s a no-brainer to say Domainers and SEOs should work together, but when did you last hear someone suggest Domainers and Affiliate Marketers should work together? You’re hearing it now, and February presents an unusual opportunity for just that. Both T.R.A.F.F.I.C. and Affiliate Summit are in Las Vegas with just a few days between them.
T.R.A.F.F.I.C. (February 18-21 at the Venetian) is the premier domainer’s community conference. We tend to call all of these “expos” and “meetings” and “conventions” conferences but really, T.R.A.F.F.I.C. is a true conference. Unlike conventions where everyone in an industry gathers around an expo or a collection of sessions, networking in-between sessions, T.R.A.F.F.I.C. is one big networking session with conversation-and-thought provoking content tying the group together. You go to TRAFFIC for the people, and the gracious hosts and repeat participants help YOU get involved right from the initial “first timers” cocktail party on day 0. It’s all about domaining, but since domaining is also about SEO and marketing and online promotion and technology and TheFutureOfTheInternet, TRAFFIC is an exciting conference for anyone in the online space. For reference, domainers know that BigTimers like CreditCards.com get up to $175 per credit card application, via a direct deal with the credit card companies. Not avalable to everyone, but the upper limit for per-sale commissions. Let’s keep that in mind as we compare to other deals below.
Just a few days after TRAFFIC comes Affiliate Summit West at the Rio All Suites Hotel and Casino in Las Vegas. Affiliate Summit is the big event for affiliate marketers, those web entrepreneurs who build and promote web sites that sell other people’s stuff. Affiliate marketing was the dominant monetization method prior to contextual advertising, and remains the most lucrative avenue for easy-monetization even today. All SEOs know affiliate marketing, for that reason. A LinkShare affiliate program for credit card applications can pay $100 per sale… Not as much as the BigBoys can get working directly with American Express, but not a bad commission, and far better than any PayPerClick reward from Google.
I won’t be at T.R.A.F.F.I.C. this time but I’ll be at Affiliate Summit, and maybe Search Marketing Expo in Santa Clara (overlaps perfectly one day with Affiliate Summit, so I’m not sure how that will work out for me yet). I suppose if you’re a domainer doing development and monetization, you’ve got a TriplePlay here with very little conflict : T.R.A.F.F.I.C. plus a few days off and then AffiliateSummit and a short hop to Santa Clara for SMX. I’ll note that the order is good as well… catch up on the domain space, meet the guys making millions hawking AsSeenOnTV-like products and earning $50 or $100 affiliate payouts per credit card application (compared to your $1.25 Google AdSense payout), and then hook up with Search Marketers to put it all to work on tons of search referral traffic that actually converts those $100 credit card apps, optimizing with targeted traffic for whatever affiliate programs you learned about by networking at AffiliateSummit.
Looks like the end of February is MakeMoneyOnline week in the west.
Executive Summary for Domainers: Google is not your friend. Product feeds are out; they have an obvious footprint detectable by Grandpa Google, offer little opportunity for differentiation, and don’t pay as well as affiliate programs. Super Affiliates can cut unqiue deals once they show the traffic they generate, getting them closer to those $175 commissions than anyone will publicly admit. That means domainers may be suited to become Super Affiliates. Search traffic is awesome, but needs to have a target, which is either PPC ads or affiliate links or direct links, so pick the best deal for you. If you go the affiliate route, your affiliate manager is your key to the palace and if you need one to get your started drop me a note and I’ll hook you up with a class act.