Comments on: Does PR have the stamina to run with SEO? http://www.johnon.com/52/semi-public-relations.html I think there's an opinion on that subject lying around here somewhere.... Sat, 18 May 2013 16:09:35 +0000 http://wordpress.org/?v=2.0.7 by: john andrews http://www.johnon.com/52/semi-public-relations.html#comment-27 Fri, 21 Jul 2006 00:56:18 +0000 http://www.johnon.com/52/semi-public-relations.html#comment-27 Welcome Daniel and thanks for enriching the discussion. I think it's a great topic and it needs to be discussed. I completely agree that there needs to be collaboration between SEO and PR, but I am not as convinced that PR adds sufficient value when there is a competant SEO involved. In the absence of an aggressive SEO component, does PR get challenged adequately? Or does the "threat" posed by SEO (especially as it gets serious about link baiting and viral marketing) drive decision makers to re-evaluate PR's contribution to ROI? And if so, where is the fat that needs trimming? The SEO budgets I have seen are slim, with high levels of accountability (performance metrics are built in). They impose constant pressure on the SEO for positive outcomes. SEO demands stamina. Good SEOs are able to keep their successes highly visible, and that can incentivize further investment. The money has to come from somewhere. Can PR defend it's budget? What new metrics will be imposed on the PR process, and what will that do to quality and effectiveness? All interesting questions, no? Welcome Daniel and thanks for enriching the discussion. I think it’s a great topic and it needs to be discussed.

I completely agree that there needs to be collaboration between SEO and PR, but I am not as convinced that PR adds sufficient value when there is a competant SEO involved. In the absence of an aggressive SEO component, does PR get challenged adequately? Or does the “threat” posed by SEO (especially as it gets serious about link baiting and viral marketing) drive decision makers to re-evaluate PR’s contribution to ROI? And if so, where is the fat that needs trimming?

The SEO budgets I have seen are slim, with high levels of accountability (performance metrics are built in). They impose constant pressure on the SEO for positive outcomes. SEO demands stamina. Good SEOs are able to keep their successes highly visible, and that can incentivize further investment. The money has to come from somewhere. Can PR defend it’s budget? What new metrics will be imposed on the PR process, and what will that do to quality and effectiveness? All interesting questions, no?

]]> by: Daniel Riveong :) http://www.johnon.com/52/semi-public-relations.html#comment-24 Thu, 20 Jul 2006 22:48:50 +0000 http://www.johnon.com/52/semi-public-relations.html#comment-24 John, Thank you for both of your comments. 1. Regarding my name Just to let you know, I agree with the "be up front and disclose" argument. There are some reasons I have been withholding my full name (like the need to heighten my privacy settings on my various social-network sites from my college days or better yet close the accounts). But since you pointed it out, yes I will be updating that. And I will be providing a link to my LinkedIn profile for those curious about my professional background. 2. Regarding PR SEO: "Does PR have the stamina to run with SEO?" At least for now, I think its going to take a lot of education on the part of SEO to really lead on a joint effort. Would the PR firm be comfortable with that? It depends on a per relationship basis and it also takes alot of time. On the other hand, there are situations where the SEO teams tries to jump in with a PR campaign already underway. No one likes a seperate team, dept. or agency that appears to butt-in in the last minute in to your campaign, resouces and budget. To be honest, I think lots of folks, myself included, are still thinking this out as some of us even start implementing this approach. But, I think lots of us do recognize there's an opportunity - if not need - to work together in some areas. Cheers and happy blogging, Daniel John,

Thank you for both of your comments.

1. Regarding my name

Just to let you know, I agree with the “be up front and disclose” argument. There are some reasons I have been withholding my full name (like the need to heighten my privacy settings on my various social-network sites from my college days or better yet close the accounts).

But since you pointed it out, yes I will be updating that. And I will be providing a link to my LinkedIn profile for those curious about my professional background.

2. Regarding PR SEO: “Does PR have the stamina to run with SEO?”

At least for now, I think its going to take a lot of education on the part of SEO to really lead on a joint effort. Would the PR firm be comfortable with that? It depends on a per relationship basis and it also takes alot of time.

On the other hand, there are situations where the SEO teams tries to jump in with a PR campaign already underway. No one likes a seperate team, dept. or agency that appears to butt-in in the last minute in to your campaign, resouces and budget.

To be honest, I think lots of folks, myself included, are still thinking this out as some of us even start implementing this approach. But, I think lots of us do recognize there’s an opportunity - if not need - to work together in some areas.

Cheers and happy blogging,

Daniel

]]>