Several friends have been saying lately that “all the good domain names are taken“. Several domainer friends are sifting through their portfolios right now, dropping lesser names, and looking to list mediocre names for sale to raise revenue for buying premium domains on the aftermarket. I can’t help but think “buy on rumor, sell on news“. Is the increase in domain auctions and aftermarket domaining the “news” part of that? Are the established players getting out now that domaining is a well recognized income opportunity for Everyman? Is it time to sell, not buy?
If that is the case, then the aftermarket for premium domain names is risky. You can’t trust that the market price represents actual value, given the possibility that the hype has exaggerated the appearance of demand, and inflated the pricing. But reg fee domains remain a viable investment. How could they not? At $7 or $8 per domain name per year, how could even a mediocre domain not be worth the investment risk?
But aren’t they all taken? And is it true that “there is no more drop” as I have heard a few times at domainer conferences in the past year?
In my experience, there are still good domains available at reg fee, and the cost of finding them may not be as high as you might think. Maybe I am just a super creative individual, able to imagine possible domains no one else has thought to try? I doubt that. If that were true I wouldn’t be finding worthy previously-registered domains. Someone else once thought they were good.
It is more likely that my vision of what is a “good” domain name is skewed… I think I got a good one, but everyone else thinks it stinks. Therefore, by definition, it has no market value… or does it?
Just as I think my domain has potential, someone else may think so, too. I only need one person who wants my domain in order for me to realize a profit on my investment. Of course I need to find that buyer, but at $8 per year, I have some time. Reg fee domains are a very good investment that way.
Another reason I might be seeing good available domains while others are lamenting how “all the good domains are taken“, is the psychology of belief. If you are told something is true over and over again, in different contexts, you tend to believe it to be true. It is so easy and risk-free to say “I really tried hard and couldn’t find anything“, with no accountability. Are people doing that? Just saying it? For many reasons, we don’t hear too much about those who did find good names.
I can’t list the domains that I buy and think are good, as much as I would like to, because in the context of an SEO blog, domains become targets of aggression by competitors and search engines. A domain owned and operated by an SEO is more suspect than one owned and operated by Everyman, or at least that is my experience. Haters report domains as spam just because they can, and competitors copy everything that can be copied. Domains actively utilized are usually part of a network, and it would be foolish to expose an SEO network just to highlight a good domain purchase.
But I will say I just picked up BackgammonLover.com and BackgammonLovers.com at reg fee, and I had offer for them at a significant markup almost immediately. It took me just a few minutes to discover that those were available and to register them, and just a few more minutes to market them to people involved in backgammon. I haven’t closed a deal yet, because I’m not sure I want to let them go so fast and at the offered price. What do you think? Were these worth $8 each as domain name investments?