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Google does WHOIS, again.

Google’s mission is to make a fortune off other people’s content organize the world’s information, and now Google and DomainTools are joining forces to bring the power of WHOIS lookups to the Google interface. Again.

Google started hitting the Network Solutions WHOIS lookup without permission back in 2004 before Netsol promptly shut them out. That seems like a really silly and abusive action for Google to have tried, in hindsight, but I bet it seemed like a good idea at the time. At least this time they will be working with the pros.

The Google/Name Intelligence collaboration was announced on the DomainTools blog in March, but many SEOs are still unaware. I think this is a very important development, which needs additional consideration. Please think about it when you get a chance. I guarantee it will come up in discussion at meetings and conferences for quite some time into the future (partly because I will be bringing it up in conversation!). Of course it is one highlight of the upcoming Domain Roundtable meeting, where Matt Cutts is very much involved this year (I will be there as well, on the SEO Experts panel).

What will increased public access to the whois data mean for your business? Think further than that… what will easy access to WHOIS data like that do to the value of the WHOIS data? Once so trivialized, will the WHOIS data become less important and less trusted? Will it become less reliable, as it becomes less accurate, simply because Google has made it more accessible? I think it will. I’m loving this new development.


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2 Responses to “Google does WHOIS, again.”

  1. Daw Hosting Blog Says:

    Hi,

    Google enters any web market that exists competing anyone - from small website owners to corporations. This model makes many popele to dislike the Search engine. I’m really curious how far Google will go and what will happen with its market share within the next few years.

  2. Samirb Says:

    This is going to lead to more spammers for people who don’t have their whois data private. At one point a majority will become private to hide from spammers, and, I agree, it will mean nothing then. I’ve never been a fan of whois information though.

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