That’s the seo world, it’s vert diffilcult to work in the SEO for a fixed price. Because you don’t know how long it will take to finish the project.

The Market is still small and the supply is high.
Not that quality domains are not worth the millions that companies / investors pay for them.

Land did not have value until someone bought it. Get this to add value to it.

Your right Buzz = Money

The issue with domains(Digital Properties) right now is (like you said) a good marketer can create buzz (add Perceived Value) to any domain for a moment. Sure the Links and Keywords are still there for a time. But the buzz passes. Gotta hate buyers remorse.

Unlike Buildings where People have to Drive by them. And Land that there is a limited supply of.

Something to think about in our quest to stabilize our Digital Properties values.

Your personal homes value is directly effected by our neighborhood.

@Dennis: I think in these comments we are seeing the strong difference between domainer and web marketer perspectives.  I spoke of the market for selling a website based on multiples of revenue, and therefore what matters is revenue. The SEO can identify opportunities to monetize, and thus increase revenue. As for intrinsic value of the domain name, that’s why I bring in a domain broker. But for most situations of this type.. where a business is shutting down, and has a website with no perceived value (it is no longer generating revenue because the sales team has been let go, or the customers went elsewhere…) … the domain name is not cars.com or cigars.com. It’s FriendlyWidgets.com or RainbowServices.com or something which might have some intrinsic domain value eventually, but which could have a very real market value if properly positioned (with a revenue stream).

That’s not the same as buzz, and doesn’t necessarily go away after the sale, and is not really based on the real estate model.

My point is most operating web businesses have value, and most failed businesses did not know how to see or monetize that value. Soif you are holding a “worthless asset” get a good SEO and perhaps a domain broker involved… there’s probably latent value in that web property.