Comments on: Good comment on community building http://www.johnon.com/585/ifyoubuildit.html I think there's an opinion on that subject lying around here somewhere.... Fri, 05 Dec 2008 12:45:57 +0000 http://wordpress.org/?v=2.0.7 by: Mert http://www.johnon.com/585/ifyoubuildit.html#comment-128001 Wed, 16 Jul 2008 17:23:28 +0000 http://www.johnon.com/585/ifyoubuildit.html#comment-128001 "Well, if they really and truly want to build a community, they're going to have to be patient and resist the urge to sex things up too much..." That is the second paragraph of that comment you quoted. My native language is Turkish so I get to read Turkish newspapers online a lot. The once respectable newspapers of the past in Turkey are now all about Digg material ridiculous photo galleries along with may be a few pages of "important news". The whole point of the online version is completely emotionally charged and they use everything possible to create controversy. Sadly though in a world where Google makes people stupid 5 second attention span beings, this tactic works better than any other traffic as long as you can come up with controversy through half truth news and continuous baseless gossips and still be deemed authority through past brand recognition. “Well, if they really and truly want to build a community, they’re going to have to be patient and resist the urge to sex things up too much…”

That is the second paragraph of that comment you quoted. My native language is Turkish so I get to read Turkish newspapers online a lot. The once respectable newspapers of the past in Turkey are now all about Digg material ridiculous photo galleries along with may be a few pages of “important news”. The whole point of the online version is completely emotionally charged and they use everything possible to create controversy. Sadly though in a world where Google makes people stupid 5 second attention span beings, this tactic works better than any other traffic as long as you can come up with controversy through half truth news and continuous baseless gossips and still be deemed authority through past brand recognition.

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