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No Guts, No Donuts

Loren Baker highlighted an interview of Aaron Wall over at PingPongPie, a web site I would not have otherwise discovered. Aaron said:

The SEO industry used to be a tight knit community, but as social media has become more popular and too many people have been fighting for too small of a pie the industry has devolved primarily into nothing but a bunch of self promotion and attention whoring.

I enjoyed that. I also felt pangs of sympathy when I read this opening statement for the interview:

Aaron Wall is a well known SEO personality, while he is still “relatively” new compared to the likes of DaveN or Greg Boser…

Ouch! Talk about pre-qualifications. I wonder, for how many years will Aaron Wall be labeled a newbie like this?

I value my last 4 years of Google SEO experience much more than any old guy’s experience spamming Looksmart and Excite between 1996 and 2001, including my own. Oh sure my many years of SEO-oriented IT practice is hugely important, especially in the context of today’s Google-centric web publishing (I started on the Internet in 1986 and the web in 1995), but we should not be counting years of “SEO experience” chronologically and linearly assigning authority. There is so much more to it.

Starting an interview with Aaron Wall by discounting his 5 years of modern SEO while name dropping 2 old-timers reeks of patronage and politics. I’m not saying that’s what it is; I’m just saying that’s what it looks like.


  1. Josh wrote:

    funnily enough i rate aaron above DaveN and boser.

    Sunday, August 3, 2008 at 10:35 pm | Permalink
  2. I couldn’t agree more! I respect Aaron Wall for his critical and at the same time decent view on the SEO world

    Monday, August 4, 2008 at 12:48 am | Permalink
  3. IncrediBILL wrote:

    I think I’d be more ticked at being labeled a “personality” instead of just an SEO.

    Tuesday, August 5, 2008 at 11:38 am | Permalink