Comments on: What is “Social Media Optimization” ? http://www.johnon.com/595/socialmedia-defined.html I think there's an opinion on that subject lying around here somewhere.... Sat, 25 May 2013 16:56:23 +0000 http://wordpress.org/?v=2.0.7 by: multichannelthinking.com http://www.johnon.com/595/socialmedia-defined.html#comment-128186 Mon, 01 Sep 2008 11:12:55 +0000 http://www.johnon.com/595/socialmedia-defined.html#comment-128186 Part of the problem is that the term 'Social Media Optimisation' sounds so complicated and makes so little sense to anyone not deeply involved with Web 2.0, that it lends itself to the above abuse. In fact any advisory activity in this area should be really about educating companies of the need to assign effort to getting involved in social conversations on the web that are relevant to their business. Leveraging social media is as simple as putting effort (assigning resource) into creating informational value for your audience via social (collaborative, subscribable) text (blogs, wikis, articles, news), visual (slidecasts, presentations, images), audio (podcasts, audiobooks) and video (vidcasts, informational movies, virals) channels and taking time to engage with your audience's comments, discussion, content and aggregation spaces (sharing sites). Driving traffic is easier than maintaining traffic. I try and tell people there's no easy fix. If they put effort into engaging with their audience, they'll get results back! Part of the problem is that the term ‘Social Media Optimisation’ sounds so complicated and makes so little sense to anyone not deeply involved with Web 2.0, that it lends itself to the above abuse. In fact any advisory activity in this area should be really about educating companies of the need to assign effort to getting involved in social conversations on the web that are relevant to their business.

Leveraging social media is as simple as putting effort (assigning resource) into creating informational value for your audience via social (collaborative, subscribable) text (blogs, wikis, articles, news), visual (slidecasts, presentations, images), audio (podcasts, audiobooks) and video (vidcasts, informational movies, virals) channels and taking time to engage with your audience’s comments, discussion, content and aggregation spaces (sharing sites).

Driving traffic is easier than maintaining traffic. I try and tell people there’s no easy fix. If they put effort into engaging with their audience, they’ll get results back!

]]> by: Eric Ward http://www.johnon.com/595/socialmedia-defined.html#comment-128086 Mon, 11 Aug 2008 01:54:34 +0000 http://www.johnon.com/595/socialmedia-defined.html#comment-128086 You go John! SMO an oxymoron. Everything new is old again. Inflated and fake subscriber schemes can trace their family tree back to a pre-feed world when people subscribed to "e-zines" web-zines, newsletters, etc. The delivery was via email, and "expert" consultants promised they could increase email subscriber counts. Those experts then created hundreds and hundreds of fake email accounts at any of several (then) new free email services. You go John! SMO an oxymoron. Everything new is old again. Inflated and fake subscriber schemes can trace their family tree back to a pre-feed world when people subscribed to “e-zines” web-zines, newsletters, etc. The delivery was via email, and “expert” consultants promised they could increase email subscriber counts. Those experts then created hundreds and hundreds of fake email accounts at any of several (then) new free email services.

]]> by: DSTT Informatie http://www.johnon.com/595/socialmedia-defined.html#comment-128077 Fri, 08 Aug 2008 10:19:15 +0000 http://www.johnon.com/595/socialmedia-defined.html#comment-128077 Well you can start by just going to wikipedia and look up the word Social Media Optimization. It's a fairly new business that revolves around online viral marketing. <strong>@dstt:</strong><em> I know better than trust wikipedia, and this is a typical case. The wikipedia article is nothing but a promotional vehicle for a few players, linking their names to the buzzword. The  actual article assigns a PR/publicity function to the tasks, in conradition to the title ("social media <strong>optimization</strong>"). </em> Well you can start by just going to wikipedia and look up the word Social Media Optimization. It’s a fairly new business that revolves around online viral marketing.

@dstt: I know better than trust wikipedia, and this is a typical case. The wikipedia article is nothing but a promotional vehicle for a few players, linking their names to the buzzword. The  actual article assigns a PR/publicity function to the tasks, in conradition to the title (”social media optimization“).

]]> by: Jeremy Luebke http://www.johnon.com/595/socialmedia-defined.html#comment-128060 Mon, 04 Aug 2008 23:38:29 +0000 http://www.johnon.com/595/socialmedia-defined.html#comment-128060 That system for inflating feedburner is childs play. I've seen a system that increases a feedburnder count on a sliding scale daily. Starts our adding a couple a day and ramps up to adding hundreds of day over a number of months. So the feed count growth looks natural and it is all automated. The subscriptions are filtered across many different sources so it's next to impossible to detect. That system for inflating feedburner is childs play. I’ve seen a system that increases a feedburnder count on a sliding scale daily. Starts our adding a couple a day and ramps up to adding hundreds of day over a number of months. So the feed count growth looks natural and it is all automated. The subscriptions are filtered across many different sources so it’s next to impossible to detect.

]]> by: NannyMouse http://www.johnon.com/595/socialmedia-defined.html#comment-128059 Mon, 04 Aug 2008 21:38:33 +0000 http://www.johnon.com/595/socialmedia-defined.html#comment-128059 Haha you nailed it John. And before any one cites the <a xhref="http://www.counseling.caltech.edu/articles/The Imposter Syndrome.htm">Imposter Syndrome</a> again, please remember that sometimes it is not a distortion, you really do suck, and <a href="http://www.nytimes.com/2008/02/05/health/05mind.html">you're not fooling anybody</a>. I love your blog by the way. You deserve to be more famous ;-) Haha you nailed it John. And before any one cites the Imposter Syndrome again, please remember that sometimes it is not a distortion, you really do suck, and you’re not fooling anybody.

I love your blog by the way. You deserve to be more famous ;-)

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