I know this will come as a shock to many of you, but I’ve accepted a position working for Google effective September 1, 2008. After 5 years of full time independence as a Competitive Webmaster and SEO Consultant, and after building out hundreds of web sites for my own publishing network and a collection of trusted clients, I’ll be signing on with The Google. It has been tremendously exciting, fun, and beneficial to have functioned independently during this past 5 years of amazing change in Internet Land. But I can’t fool myself any longer. Google is winning, Google will win, and if I want to win, my best opportunities are with Google. Plain and simple.
What does this mean for my clients? Well, you really need to read all the way through to the end of this post. What does this mean for my trusted SEO friends, with whom I have entrusted secrets and who have trusted me with secrets? Again, please read all the way through. What does this mean for the good people at Google? Perhaps that is the most interesting aspect of my going to work for Google.
Effective September 1, Google will gain access to virtually all of my business intelligence. I am pretty sure the meetings are already set up to discuss the details of my site networks, especially the ones I have operated in very competitive markets. Once I am on board at Google, Google employees will have the rights to access just about everything interesting about my businesses.
I have already been informed, via the legal terms and paperwork I had to execute just to investigate the opportunity, that Google will be inspecting my domains, my traffic logs, and everything else webbish about my web sites. But Google will also get a list of my collaborating partners, my advertisers, and my contracts with those advertisers. Google will inspect the rates I charge advertisers to place ads in my networks, and Google will take the names, addresses, and contact information for those advertisers (presumably so they can direct sell to them).
Google wants to know the rates I charge for CPM ads and the rates I charge for CPA deals. They want to know the terms, and they also want to inspect the activity logs of my ad serving system, down to the times of day I run ads, what I charge to run ads in different slots and at different times, and what my customers pay for their preferred placements. I have to say that while we explored this opportunity to work together, Google seemed excessively interested in the inner details of my business costs and profits. They even made an effort to quantify the amount of time I spend managing my ad serving systems, how often my clients change their ads, and how much flexibility I offer my advertisers.
Google also wants me to install Google Analytics on my sites, presumably to make it easier for them to know everything about my business as if all of the above wasn’t enough.
Since my agreement with Google permits me to continue operating my web sites provided I agree to some restrictions (no pornography, stuff like that I don’t object to anyway), they also asked me to allow them to insert their AdWords advertisers into the bidding system for my direct ad placements. They say their advertisers will compete fairly and they aren’t looking for preferred placement. I actually didn’t care too much about that, because honestly when you think about how they are going to know everything about my business anyway, what difference could it make for me? Like I said, Google’s kicking ass and I would be foolish to think they would do anything less than aggressively consume every last ounce of business intelligence they can get from me and my web businesses. How else did they get to be the winners? How else could they continue to dominate?
The terms of my joining Google are still privileged, so this is probably all I can state right now about it. I don’t have a Ph.D. (I dropped out after completing everything but the dissertation research), and even though I rock at answering Fermi questions, I wasn’t able to solve one of the puzzles Google uses to screen for brilliance. Not everyone will be happy to see me sign on. Until I post this, even Matt Cutts doesn’t know I will be joining Google. That should be fun.
Perhaps the biggest shock to everyone will be just how little Google had to offer me to get me to take this position. I’m basically doing it for peanuts. Oh sure I’ll make some coin but mostly I’m doing it for the… well… actually I don’t know if I can identify any truly good reason for joining Google like this. I live in Seattle so I don’t get the Mountain View Celebrity Chef or the free charter bus service with wifi. But I won’t have to manage my own ad serving network any more, which was a minor inconvenience. And if I adopt Google Analytics, well, I get the pretty reports without having to load up ClickTracks. Hmm… well, anyway. Best not to think too much, eh?
Now about that “what does this mean for my clients” and “what does this mean for my SEO friends” I promised for the end. No worries, folks. I’m not taking a job with Google. I’m simply signing on to their “free” Google Ad Manager service. All of the above simply describes just how much business intelligence and inside data access Google would get about my web businesses if I sign up for their new “free” Google Ad Manager service offering. Actually, I’m not signing on. I’d have to be stupid to sign on and give them all of that access. Completely insane. Sorry if you feel I wasted your time with this post.
Update: It looks like I inspired at least one Googler to quit his job working for Google.
75 Comments
Fucking brilliantly done man. BRILLIANT.
LMAO. I was frowning until I got to the 3rd paragraph. Nice work.
awesome.
owe you a beer for this one.
You are a very naughty boy!!! Made me smile anyhoo :)
Well that certainly was amazing. Had me going till the end.Brilliant work!!
One of the most clever posts I’ve seen in the search marketing space…you must have been Jonathan Swift in a past life.
@Todd yes indeed, every student should write a modest proposal at least once before “graduating”.
fantastic post! You had me going there for a while.. And your right on about ad manager.
Came for the bait, stayed for the switch.
Awesome reading! Terrifying post title :).
LOLS i was gonna call BS there for a while. great point and nicely made ;)
Hate to post another “that was great” post, but it simply was. Not sure why but I was suckered in until the very last sentence, LOL. nice one John.
Just awesome – I love how you became so introspective towards the end in your decision making process
Brilliantly written. Packs a punch no other kind of post can. Much kudos to you, sir.
Man, if I’m ever going back to the states (went for SES), please let me come over and at least buy you a beer. You fucking rock my socks, mister.
Great post bookmarked and shared! I actually thought Google was buying out your “network”…!
Wow. You really had me depressed for a while. Outstanding writing.
I’m not even at all bothered that I’m just comment #17 calling it an amazing post. Mad props to you, sir.
Nice one, John :)
Haha, awesome.
P.S. don’t forget to move your blog to johnon.blogspot.com :)
Wow John, great!!! You’re my next idol. ;)
That was awesome, great post! I really thought it was happening!
bravo! bravo! why no google ads on your page?
Bravo, brilliant writing man !!
Many thanks John, had the best laugh in ages! :-D
The issue doesn’t stop here though… while Ad Manager is the small publisher’s choice, so one can argue that nobody will be interested to find out details about a publisher making $50 / month from advertising, things are radically different when it comes to DoubleClick DFP. They are already working on integrating AdSense within DFP (http://www.adoperationsonline.com/2008/07/11/doubleclick-dfp-can-kick-off-integration-with-google-adsense-any-time-now/) and THAT would be a really really huge and priceless amount of information for them!
@Otilia: Yes it is sad but hey that’s business. Given permission, businesses will destroy anything if it leads to profits. People have plenty of time to complain about invasive tracking, tagging, and monitoring, but they don’t seem to mind.
Damn, do you ever know how to make a point!
You had me at “Working for Google” – And the Matt Cutts comment was ace.
Awesome. You made my day.
I thought you drank the juice, man. You should have saved that one for April 1.
Brilliant! I will refer to this post, whenever arguing with someone about Google’s “free” services. Great way to make your point!
lmao… good article.
Wow, and to think that I thought that you were doing it just for the free bus service with wifi. Congrats on the new gig (NOT!) ;)
I thought this was suspect… LOL.
Very funny. I was clueless right up to the last paragraph.
A
That was an awesome post. I had a feeling from the beginning it was gonna have something to do with one of Google’s services.
Dude, you had me read to the end, holding my breath, like a moron… well done! You should make a *youtube* video about this…
Great post! Now that’s a creative way to convey a message.
Still a breathtaking post. I agree with you that its simply stupid to sign on the Google Ad Manager Service an get them a free view to all your clients and your own sites.
That was great!! Very clever and educational at the same time!
You made my day…brilliant writing.
If there would be an “Oscar for blogpostings”, you would be my candidate!
nice post man… really nice!
dude! you rock. first i thought its real… great text!
regards from germany
Excellent post, makes me think twice about that service.
Hahaha what a nice story, i almost believed you ;-) Enjoy your work, you got it right!
Why not just use the service and inflate all your numbers by 100% so when adsense goes bidding on your site it would reach for those high CPM’s you’ve always desired.
wow. that is a great one John!
Well, I thought that the incentive would be to get an inside scoop into the masterplan to rule the world … and a seat in the first ride of their space elevator hehehe.
That was one of the best blog posts I have ever read!
Regards, Starsky
The best blog post about “evil” google! Brilliant!
Convinced me of grabbing your RSS feed – simply: smart.
@julia: Thanks. This one was popular with German readers for some reason. Must be my ancestry on my father’s side coming through…
O.K. I got totally suckered in.
Since I didn’t even fully understand this comment: “even though I rock at answering Fermi questions, I wasn’t able to solve one of the puzzles Google uses to screen for brilliance”
it really pulled me in hard.
By about half way through I was honestly about to send out a survey to all of ThinkTank attendees to ask if they wanted me to kick you out of the event. For real. :)
Totally hilarious!!!
dk
@dk: now that was funny!
I live in Austria, but I’ve been closely observing the US SEO Scene for some years now. During that time, I read an incredible load of articles – most of them were a waste of time, some were good, a few were brilliant. But his posting should get a gold, no, wait, a platinum framing: it’s the most entertaining piece I ever read on a SEO blog. Thanks for the great read! I kicked Analytics a few weeks ago.
Oh man, I am still recovering from this piece!….While reading I was saying to myself WTF WTF WFT!!!! In my selfishness the first thing I wondered was, is he going to keep writing on this blog and continue delighting us with his unique perspective and wittiness? Then, I thought, did we just loose John Andrews to the magnificence of Google’s power? Who’s next?….now the soul is back in the body ;)…
That was brilliant!!!
awesome!!!! can´t imagine your partners´ and customers´ reactions on this
I enjoyed wasting my time reading this article and am certainly not the only one. Thanks!
Great post. Bravo!
You know, I just subscribed to your blog because you write some good stuff.
I seriously just assumed you worked for Google. I listed you ‘John Andrews (G)’ next to ‘Matt Cutts (G)’. but after reading this post. I was a sucker for a title.
Great write up. Either way, your staying on my elite blogroll for now. Keep the zinger posts coming. ;)
You, Sir just rounded out my already burgeoning RSS feed toolbar. Full applause for that post.
I never used and will use Analytics. My mistake about Big G is: I use Adsense, which seems to be the same. On every page Adsense is placed, they track all my user data.
:-) Thanks for this one, great!
I just saw this for the first time. Somehow I missed it before. This is so funny…and right on! Most of us do work for google every day whether we want to admit it or not.
Whow, that’s really cool. Enjoy your word @Google!
;-)
Hahah, really cool shit!
Very good guys! Make my day!
I´ll work for google too!
Owe you a beer for this one.
I don´t really understand. Are you now working at Google in Dublin?
I totally believed you, really funny!
Excellent post, you made me laugh!
Working for google, what for a dream :) Are you Matt cutt? ;)
How do you mean google will win? I mean you’re not like fighting against google but against your competitors…Just give google what google wants and you will be fine, at least that’s my strategy.
You had me going untill the end! Great text!
Haha, funny article. I would really like to see the reactions of your clients.