I just updated a webste sitewide with a single newline character, and watched it “recover” from a Google dump inside 30 days. That’s right, I added a single newline to the template and republished the entire site, reversing the steady downward trend Gogle had delivered for about 3 months. One month later it’s almost fully recovered.
SEO is a word game, mucked up by links and penalties and spam reports and guesses at intent projected by the search “engineers”. Google is the idiot next to you at a Scrabble tournament, blabbing on and on about his pet cat while you try and make a word out of IXYKQ. It’s imposible to make good content out of bad ingredients, if you have someone distracting you.
So forget it. Content is not king, and it never was. Those SEOs who say “write an article a day for a year you’ll rank” are being silly… that’s an hour a day for 365 days to rank page 1 for “knitted socks from Grandma” on your travel website, and even that will only deliver customers to your contact page…until the day you adjust it and even that traffic disappears.
The midnight database raids? Valuable for their efficiency, but that’s not SEO. And the clever link magnets you see today are for links, not SEO. You need links when you have IXYKQ and you can’t make any words. If you’re an SEO, you plop down “qi” on a tripple word score and move onto the next round.