In SEO world there is this repeating argument that a monetization project could be executed on almost any domain, even though some domains are clearly better than others. The issue is cost: for Internet marketing projects, a “premium domain”, the argument goes, is not worth a premium price because the project could be executed on a “sub-par” domain at a bargain price.
Almost every time I mention a domain aftermarket opportunity as an opportunity for SEO execution, I get comments suggesting the money needed to buy the domain would be better spent marketing a sub-par domain.
This week funshit.com sold at auction for $2000. Is there an SEO anywhere in the world that doesn’t know how to put funshit.com to work immediately, in a way likely to generate $2k/month within a year? Is there an SEO out there courageous enough to argue that funshit.org or funshit.net is “just as good” at a lower buy-in?
Go ahead and propose building out on some cheaper name, but I don’t think the argument holds water. That domain is perfect for fast marketing a time-wasting traffic site, which can be put to use for all sorts of low-overhead miscellany likely to generate a revenue stream with long term value. FAIL and you’ll generate $300-500/month with minimal overhead… a 4-5 month return on investment in the domain (a domain likely to retain resale value separate from your development efforts, by the way).
At some point the monetization value of an aftermarket domain truly exists (separate from type-in or asset value), even for seo cynics. You don’t have to believe me; it’s my opinion. What’s yours?