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So Little is Known about Us “out there”

Each day I am reminded just how little the “real world” knows about us. We’re SEOs, Internet marketers, web strategists, and innovators on the systems that support commerce on the web. Nearly everyone in business is already on the web or using the web, yet how many actually know about us?

The people acting as intermediaries know us, and we know them because they hire us, subscribe to our feeds, and follow us on Twitter.  But increasingly, those people are putting themslves “out there” in front of the business public, representing our endeavors to them. They are telling our customers how our efforts help the customers’ businesses. Are they doing the best job? Are they properly representing innovation, entrepreneurship, and execution on the web?

If you are a full time SEO,SEM, or web entrepreneur, think about increasing your public exposure outside of SEO/SEM world. They are hungry for your insights, and eager to learn about what you do. If you don’t tell them, trust me, someone is is waiting in line to tell them all about how your work can help them (and they won’t be passing out your business card).

(I consider this my own “insider blog” within the search marketing world, but as I increase my own involvement outside “searchLand”, I’m increasingly referring people to my site at


  1. glyn wrote:

    I agree, good point.

    Keep me in the loop on WebPrescience.

    Thursday, April 16, 2009 at 12:48 am | Permalink
  2. Anna Green wrote:

    I think it is a very small minority of people who actually know that SEO even exists, and an even small group who know how to implement it well, But should we educate the world to SEO, im not so sure the more people who become aware of SEO and how it works, the more people there will be saturating the marketing. And in the end it will be a case of who has the most money for resources wins. Not so good

    Thursday, April 16, 2009 at 9:03 am | Permalink