The upcoming Traffic Internet conference in Santa Clara later this month will feature Dr. Paul Mockapetris at the podium. Dr. Mockapetris and Jon Postel invented the “domain name system” (DNS), the core domain name to IP number lookup system powering the world wide web since it began.
If you operate a business website, you are currently betting your business on the reliability of the DNS system. If you have built a brand around a domain name, you have invested in the future of the DNS system.
I can’t think of a more relevant speaker for a domain industry conference… I hope we get to hear about where DNS is going or is likely to go in the future, as that insight must be amazingly valuable for everyone holding a premium domain name or a valuable Internet brand.
T.R.A.F.F.I.C. is April 27-30 see TargetedTraffic.com