Finally I find an article that does a decent job of noting the importance of business management and strategic vision when discussing “the future of the newspaper industry”. It’s so easy to say old media doesn’t “get it”, is a dinosaur, etc. It takes a brain to say:
So as the giant media conglomerates continue to watch their kingdoms crumble, and the self-styled scribes of truth chronicle their every misstep and blunder, the rest of us will continue to vacuum up their former readers and advertisers. We’ll continue to grow. We’ll continue to adapt. We’ll continue to profit. And we’ll do it all while upholding the standards of journalism that make newspapers so important. And therein lies the future of newspapers – one that’s not so gloomy for everyone.
I think every newspaperman of the period prior to 1990 would have noted that the news business is about people. To those who built all of the “newspapers” owned by the corporate media conglomerates we see crumbling today, I bet this was obvious. Thank goodness we still have some of those types around, and can expect to see a recycling of newspapers, starting with your local community press.