Comments on: Domino’s Pizza Delivers SEO

by: Guru Crusher

Wed, 16 Sep 2009 10:44:08 +0000

Wow, brilliant strategy by Dominos. Who would have thought to deliver to public areas. I wonder how much research they had to do to figure out where to place those doors? Did they go to Google and find out the populated areas around their areas, and then simply place these “doors” there?

As for the seo adn SEM aspects, it just goes to show how little used DEX, and yellow pages and all those other directories are actually used nowadays. In fact, I have soem on my doorstep that are 2 months old!

by: Stever

Wed, 16 Sep 2009 06:05:59 +0000

Pizza is local, and so is search related to it. Where Domino’s should be, and probably are focusing their SEO is in Google Maps. If you search pizza in just about any mid-sized to small city in the USA chances are Domino’s is showing in that local 10 pack at the top of the page.

In the bigger centers though they can’t quite compete with those independent pizza makers who make amazing pizza and garner lots of reviews in Maps and other local review sites like citysearch, yelp, urbanspoon, etc… For the same search in Seattle I don’t see Domino’s till page 4 in maps.

It actually looks like Domino’s has been seeding reviews in many of those smaller markets to help boost maps rankings. I just searched for pizza in Spokane WA, and for Wilimington, NC. Both have the same review, word for word, scraped from citysearch. Check on the username who submitted the review and she has submitted the same Dominos review for many many many locations in citysearch.

Of the only 4 reviews the Seattle location has received, compared to the 80, 70, 50 or 20 some reviews the top ranked pizza listings are getting, 1 of them is of course that same spammy review added to what must be every location on the citysearch website.

by: Dan Perry

Mon, 14 Sep 2009 14:29:52 +0000

Love or hate the pizza itself, I couldn’t agree more; Domino’s is ubiquitous. Thanks for bringing the new campaign (pics above) to my attention. Got to love their out-of-the-box advertising; very impressive.

by: Jeremy Luebke

Sun, 13 Sep 2009 14:57:33 +0000

It’s very much a chicken and egg thing. Search is very important, but they will be truly successful with search long term because they are a brand.

by: John

Sun, 13 Sep 2009 12:24:05 +0000

Sure enough, there they are at the top of Google for pizza. And it only took 200,000-something backlinks!

When I went looking around to see how they got the edge over other well-known pizza brands, I couldn’t help but notice how many paid banners they’re buying with clean links & title text optimized for “pizza.” There are also hundreds of domains that seem oddly fixated on Dominos and linking back to them with optimized anchors.

So… pretty much everything that Google tells us not to do, and things that small publishers get crushed for all the time. Go figure.