You see it all the time. You are shopping for web services, maybe a designer or SEO company in Seattle. You land on the website of a company you do not yet know, and are offered a contact form. You are not offended by what you see, and maybe even like some of it; you see potential. You want more information, but not necessarily by giving up your contact info. Can you trust them?
That is why you are here reading the web page… to decide if you will seek to know more about them, or pass over them and keep looking for someone else. You hope that eventually, before you die of old age, you will find a promising company you are willing to trust. Someone you might hire. Someone who can deliver what you need. Someone who is affordable but high quality. So you decide to fill in the lead form.
Almost done, and it says “to prevent spam, what is 6 plus 4? (required)“.
I’ll stop here. I’ll just ask the obvious question of you, the business offering that form to that potential new customer, at that stage of the process:
Did you really want to introduce the idea of spam right at the point where this new potential customer was (finally) willing to trust you with their name, address, and phone number?
If you need anti-spam technologies for your lead gen form, hire a decent programmer or web developer. Tell them SEO consultant John Andrews sent you over, because you need a user-friendly, spam-proof contact form that is easy for the user and trackable for its conversion performance. If you don’t get good results, let me know.