John Andrews is a Competitive Webmaster and Search Engine Optimization Consultant in Seattle, Washington. This is John Andrews blog on issues of interest to the SEO community and competitive webmasters. Want to know more?

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SEO : the new door-to-door job

Everybody and his cousin is an SEO…

It’s an old conversation in search marketing. Today, everybody is an SEO. Everywhere you look someone is promoting themselves as a search engine optimizer, or an seo consultant, or an seo expert. Today I found a small series of articles by a new upcoming SEO that really intrigued me.

Because I have some odd fondness for this guy, I’m going to call him “My Buddy Steve, the SEO”. I have never met Steve, but I am quite sure I would like him. I am not 100% sure he will appreciate my highlighting him here, but I am confident that, given time, he will recognize my odd sense of humor and my honest respect for his initiative (as well as my sincere curiosity about his endeavors). Hell, I bet it would be more fun to know Steve than half the established SEOs out there. My buddy Steve has success written all over him.

Steve doesn’t directly claim SEO expertise for himself, nor does he call himself an seo. He does use the term, and he has a category on his blog labeled “seo”. He talks about keywords, the importance of links, and monitors his rankings. Heck he even ranked #8 on Google for a 3 word phrase after only 4 days! He does acknowledge that his early success did not last long, though, while still seeing the positive side:

Well, it only lasted one day. In my previous post you read how that I had achieved a good ranking position in Google in only a few days for a particular keyword. Today, one day later, that position is no where to be found. However, the good news is that the article I wrote about this subject was also published in Ezinearticles. and I now have a number seven position for that search term…I’ll gladly take a #7 rank for one of my articles any day of the week.

Writing for EZines. Damn, Steve, you are kickin now. Steve has written an article on doing free keyword research, and how to set up a “blog farm” in order to give yourself back links. With his go-getter attitude, Steve, is well on his way to top ranks.

Now to be fair, Steve’s writings are clearly aimed at the newbie. His tagline reads “The Simple Way To Start An Internet Business… If You Don’t Have A Clue” so he is genuinely aiming to help those with less knowledge than himself. And isn’t that what SEOs do? God knows there are plentyoffish plenty of clients out there in need of help.

According to My Buddy Steve the SEO:

traffic is a part of the formula that is necessary for the success of your Internet business. Without traffic you will have no sales. Without sales, you have no Internet business.

You got that right, Steve.

Remember, “no links equals no traffic”. Let me say it another way, you have got to get links pointing to your site or you will not succeed!

Right again. Damn. Two for two.

I suggest that you build a “Blog Farm”. Your own blog farm has one distinct advantage of being under your complete control. Instead of having to go begging for links, you will have the ability to add a link from your blog farm to your new WordPress blog yourself. As a matter of fact, you will have the power to add a link to “any” new blog that you create in the future.

Wow. That’s getting a little dark, no Steve? I can’t wait to hear the rest when it gets posted:

I will go over the specifics of exactly “how” to construct a blog farm in my next article.

So Steve is on his way to being an SEO. He’s building a blog. He’s writing articles for EZines, and he’s blogging about SEO. He’s monitoring his traffic logs. Go Steve.

And then there’s the rest of the story. And again, remember that I have never met Steve, and I only just today found his new blog (started in June, with 6 posts). Steve is more interesting than you might think, and more tyical of today’s SEO that may be obvious.

From Steve’s “about page”:

The purpose of this site was originally to provide a way for my wife to be able to step in and continue managing our Internet business should anything happen to me.

Smart man. Um, what “Internet Business” was that, Steve?

I’m no Internet Guru, but I’ve been making a living from the Internet since about 1998. Look around, maybe you’ll find some information here that will help you on your journey to freedom.

Making a living on the web since 1998. Hmmm. I am intrigued. From A Little About Steve :

For the past 13 years I’ve been involved in the vacuum cleaner business. At first I had a problem with telling people I was in this business because of the stigma of door to door vacuum cleaner salesmen. However, I have since found out that the “best” salespeople in the world are “in-home” salespeople…

A quick look shows My Buddy Steve has got multiple domains on a HostGator reseller account, a Yahoo! store selling vaccum cleaner parts :-), 26 articles in Ezines, many on-theme blogs, and cooperative linking with a number of like-minded Internet professionals. He uses strategically crafted anchor text, technorati tags, and is an affiliate marketer. Like most of us geeks, he into digital photography (and has a gallery blog), travel, and earns from AdSense. Steve is by every measure, a competitive webmaster.

Now Steve, you do need to learn a bit about redirects, and I would be a bit careful about some of those off-topic cross links in your blog farm. I suggest you implement a cloaking script for your affiliate links, and perhaps it would be worthwhile to eliminate some of the unnecessary site wide baggage that comes with those free tools you’re using. In fact, you would probably be well advised to hire an SEO for some tuning and training. Your sites are currently under performing for you.
Oh, and if you have any interest, I’ve got some link trade ideas for you. I see you’re overlapping into one of my niche markets. Maybe we can do something together. Let’s talk. Oh, and give my regards to the Mrs!

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5 Responses to “SEO : the new door-to-door job”

  1. anon Says:

    I think 9 of 10 websites is underperforming. The SEO books are a make money fast scam. It takes work.

  2. john andrews Says:

    I’m not sure about the “scam” part, but I agree most of the SEO “resources” out there are commercial enterprises and not exactly “benovolent”. After all, that is what SEO’s do.

    If they sell to the uninformed, they can make serious cash by presenting a picture of “you can be a self made millionaire for $89″. Maybe I need to write a “when to trust an SEO resource” article…I have plenty to say on that topic :-)

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  4. Favorite SEO Blog : Missing in Search Says:

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  5. Carolynn Gorsline Says:

    Come on dude, these facts* and proof* i mean who is posting* lol :P