Google has finally succumbed to the pressures of reality and ponied up the cash to buy Twitter for $6 billion dollars (mostly cash plus some serious seats at Google). Twitter is now owned by Google, as it should be.
That’s the headline I think we’ll see soon enough, when Google gets over itself and swallows the bitter pill. The mistake was already made… more than once…. when Google failed to truly demonstrate the value of Twitter to its future. Had it offered a sweet enough deal, it could have bought Twitter before. Everyone has a price. But with each passing week, Google (and the rest of us) see more and more clearly just how essential Twitter is to Google’s future. And each wek, the cost of acquiring Twitter goes up.
One of these days, Google will make the sacrifice. The question is when… and whether Google will survive the transaction.